Vice President, Product Marketing Manager, NYC

$66,000 - $150,000/Yr

Bn'Y - New York, NY

Full-time - Senior

Hybrid - New York, NY

10,001+ employees

Real Estate

About the position

The Vice President, Product Marketing Manager at BNY is a pivotal role within the North America Distribution Marketing Team in Investments. This position focuses on creating impactful marketing content for BNY's investment products, collaborating with various stakeholders to ensure a consistent and compelling message that resonates with financial intermediaries. The role requires a deep understanding of the competitive landscape, capital markets, and industry trends to drive client acquisition and retention effectively.

Responsibilities

• Lead the creation of timely market and portfolio content to commercialize BNY's investment products.
• Understand the competitive landscape and identify products' unique value propositions in collaboration with Product Strategy and Sales.
• Write clearly and creatively to produce impactful content for various channels including print, digital, and social media.
• Develop a deep understanding of partner firms and platforms to provide input on marketing plans.
• Identify industry, advisor, and investor trends to enhance the BNY client experience.
• Collaborate with internal stakeholders to determine the best marketing strategies for lead and sales generation.
• Evaluate input from various stakeholders to optimize content and ensure alignment with priorities.

Requirements

• Bachelor's degree in marketing, advertising, mass communications, or a related field, or equivalent work experience.
• At least 5+ years of experience in a marketing or investment sales role.
• Subject matter expertise in alternatives and/or model portfolios is preferable.
• Proactive self-starter with strong organizational and prioritization skills.
• Effective communication and interpersonal skills, with the ability to influence leadership.
• Results-driven with problem-solving capabilities.
• Ability to simplify complex concepts and present them visually.
• Strong project management skills and attention to detail.
• Excellent written and verbal communication skills in English.
• Strong experience in PowerPoint and working knowledge of Excel.

Nice-to-haves

• Experience in financial services marketing.
• Familiarity with digital marketing strategies and tools.

Benefits

• Highly competitive compensation and benefits package.
• Access to flexible global resources and tools for personal and professional growth.
• Generous paid leaves, including paid volunteer time.