Vice President, Product Marketing

$200,000 - $250,000/Yr

Mastercontrol - Salt Lake City, UT

Full-time - Senior

Salt Lake City, UT

Publishing Industries

About the position

The Vice President of Product Marketing at MasterControl is a senior executive role responsible for developing and executing a comprehensive product marketing strategy that aligns with the company's growth objectives. This position involves leading a team of product marketing managers to create effective go-to-market strategies and ensure successful product launches, while fostering a culture of innovation and collaboration across departments.

Responsibilities

• Develop and execute a comprehensive product marketing strategy aligned with business goals and objectives.
• Conduct market research and competitor analysis to inform product development and marketing efforts.
• Identify market trends and opportunities to drive product innovation.
• Create focused, high-impact marketing strategies grounded in deep customer and market insights.
• Lead go-to-market strategies for new and existing products, including positioning, messaging, and competitive differentiation.
• Craft compelling product narratives and value propositions to excite prospects and invigorate internal teams.
• Collaborate with sales and operations leaders to define and iterate on go-to-market motions and sales engagement processes.
• Oversee product launches, ensuring effective communication of product value and driving customer adoption.
• Build and mentor a high-performing product marketing team, fostering a culture of innovation and excellence.
• Act as a thought leader and spokesperson across multiple channels, including analyst briefings, PR, and industry events.
• Facilitate collaboration between product, sales, and marketing teams.

Requirements

• 10+ years of product marketing experience in B2B SaaS, preferably with exposure to the life sciences industry.
• Proven ability to drive growth and market penetration in competitive landscapes.
• Exceptional analytical skills with a data-driven approach to decision-making.
• 5+ years of team leadership with experience managing and developing small, agile teams.
• Excellent communication and storytelling abilities, with a talent for crafting compelling product narratives.

Benefits

• Competitive compensation
• 100% medical premium coverage
• 401(k) plan with company match
• Generous PTO packages that increase with tenure
• Schedule flexibility
• Fitness clubs
• Company parties and employee recognition programs
• Wellness programs
• Onsite physician and massage therapist
• Innovation center and gaming rooms at the office
• Dental/vision plans
• Employer-paid life insurance policy