Merkle - Columbia, SC
posted 29 days ago
Merkury, Dentsu's global identity and data platform, is seeking a Vice President of Product Solutions, Media to drive revenue and market growth. This role is pivotal in integrating the Merkury Media people-based platform into new business opportunities across various dentsu Media agencies, including Carat, iProspect, and dentsuX. The VP will collaborate closely with Growth and Client Service leaders to manage media RFP opportunities and proactively seek new business across agency accounts and prospects. In this position, you will be responsible for understanding client media planning and buying approaches, business goals, KPIs, and the partners involved in identity and data-driven audience strategies. You will analyze how clients utilize their first-party and third-party data sources, as well as ad-tech and measurement platforms, to identify opportunities for improvement and leadership in the industry through person-based, addressable strategies enabled by the Merkury Media platform. As the subject matter expert, you will craft and present compelling Merkury Media product presentations in both internal meetings and pitch situations. These presentations will demonstrate how Merkury Media enhances dentsu Media's unique insights, planning, buying, and measurement processes through the use of Merkury IDs and connections to leading ad-tech and media partners. Collaboration is key in this role, as you will work with clients, Merkury product team members, analytics staff, and dentsu Media team members to assess client needs during the pitch process. You will develop and present impactful product demos, manage the ingestion and matching of client first-party customer data, and leverage Merkury's extensive consumer data to create target audiences and strategies for addressable media. Additionally, you will support the development of appropriate Merkury Media platform fees and staffing plans, ensuring compliance with contracts and data privacy regulations. This position offers an exciting opportunity for an experienced professional in platform sales, client service, or solutions to be at the forefront of innovation in the media identity and data platform industry. This is a remote role that reports to the Chief Strategy Officer of Merkury, with collaboration across the Merkury and dentsu Media teams. Notably, this position does not include managerial responsibilities.