Vice President, Retirement Strategies Thought Leadership (Hybrid)

$195,100 - $263,900/Yr

Prudential Financial - Shelton, CT

Part-time - Executive

Hybrid - Shelton, CT

Insurance Carriers and Related Activities

About the position

The Vice President of Thought Leadership at Prudential will lead the development of comprehensive thought leadership programs within the Retirement Strategies Business Marketing Team. This high-impact role focuses on creating strategic plans and content across various retirement areas, including Individual Annuities, Institutional Risk Transfer, and new growth markets. The ideal candidate will be a strategic thought leader with a strong background in retirement income, capable of driving business growth through innovative programs and data-driven insights.

Responsibilities

• Partner with Business Line and Marketing leaders to implement key thought leadership programs.
• Develop the Retirement Strategies Marketing Plan focused on thought leadership to drive business results.
• Collaborate with internal data and analytics teams to create industry-leading research.
• Drive actionable executions to convert engagement into high-quality marketing leads.
• Translate complex messaging into simplified narratives for external communication.

Requirements

• Minimum of 15 years in marketing and thought leadership, preferably in retirement markets and Retail Wealth Management.
• Bachelor's degree required; MBA in marketing preferred.
• Proven track record in planning strategic messaging programs.
• Experience in developing and executing innovative thought leadership programs.
• Highly data-driven with strong analytical and problem-solving skills.
• Excellent writing capabilities and strong marketing storytelling skills.
• Exceptional presentation development skills.
• Significant exposure to the sales process and impactful marketing program implementation.
• Experience in developing thought leadership programs that position the business as an industry leader.
• Influencer with experience working with senior leaders and delivering executive updates.
• Exceptional business and economic trends acumen.
• Demonstrated project management skills with high attention to detail.
• Significant brand building experience through key messaging integration.
• Experience with B2B and B2B2C marketing campaigns.
• Understanding of fintech trends and audience insights.

Nice-to-haves

• Customer insights functional experience preferred.
• Understanding of journey mapping and audience segmentation.

Benefits

• Market competitive base salaries with yearly bonus potential.
• Medical, dental, vision, life insurance, and disability insurance.
• Paid Time Off (PTO) and leave of absences, including parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs with reimbursement for personal wellbeing items.
• Work/Life Resources for various support topics.
• Education Benefit for financing college enrollment and accredited certificate programs.
• Employee Stock Purchase Plan at 85% of the lower price after one year of service.