Vice President, Revenue Marketing

$280,000 - $483,000/Yr

Betterup - Austin, TX

Full-time - Executive

Austin, TX

Personal and Laundry Services

About the position

The Vice President of Revenue Marketing at BetterUp is a pivotal role focused on driving growth and profitability by aligning marketing strategies with revenue outcomes. This leader will oversee demand generation and collaborate cross-functionally with sales and other departments to ensure marketing efforts contribute to pipeline growth and sales success. The position requires a data-driven approach to optimize marketing campaigns and enhance lead nurturing processes, ultimately aiming to achieve measurable business outcomes.

Responsibilities

• Develop and execute a holistic revenue marketing strategy that drives top-line growth and aligns with the company's overall business goals.
• Align marketing strategies with revenue goals and own the marketing contribution to sales pipeline and revenue.
• Oversee the development and execution of demand generation strategies that drive leads, pipeline growth, and ultimately revenue.
• Manage multi-channel marketing campaigns including events, inbound and outbound efforts, and account-based experiences to generate high-quality leads.
• Optimize lead nurturing and scoring processes to ensure efficient handoff to sales and increase lead-to-revenue conversion.
• Work closely with the sales leadership team to align marketing efforts with sales strategies, ensuring smooth lead handoff and high conversion rates.
• Implement and manage service level agreements (SLAs) between marketing and sales to ensure accountability and performance tracking.
• Partner with Marketing Ops to co-lead the development and execution of analytics and reporting frameworks that provide insights into marketing effectiveness, pipeline health, and revenue impact.
• Use data to optimize marketing campaigns, measure ROI, and make informed decisions about resource allocation.
• Oversee lead nurturing strategies that engage prospects at different stages of the sales funnel.
• Develop and implement strategies to engage, retain, and expand existing customers, working closely with the field, customer success, and product teams.
• Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.

Requirements

• 15+ years of experience with a focus on revenue marketing and demand generation in high-growth B2B environments.
• Proven track record of driving significant revenue growth through demand generation and marketing strategies that align with sales objectives.
• Ability to develop and execute a comprehensive marketing strategy focused on revenue growth, customer acquisition, retention, and expansion.
• Proven ability to collaborate with sales leaders to ensure alignment on target markets, messaging, lead qualification criteria, and account-based experiences.
• Strong analytical and data-driven mindset, with the ability to translate insights into actionable strategies.
• Excellent leadership, communication, and collaboration skills, with the ability to influence cross-functional teams and navigate executive stakeholders.
• Understanding of revenue operations and the ability to develop efficient processes for demand generation, lead management, and pipeline management.
• Strong understanding of lifecycle marketing to drive customer engagement, retention, and upsell opportunities.

Nice-to-haves

• Experience working in a high-growth SaaS company with a strong understanding of the SaaS sales cycle.
• Knowledge of marketing automation tools (i.e. HubSpot) and CRM platforms (Salesforce) to manage and analyze marketing and sales data.
• Ability to design and execute personalized marketing campaigns based on customer insights and behavior.
• Drive a culture of innovation and experimentation within the marketing team.

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member
• A competitive compensation plan with opportunity for advancement
• Medical, dental and vision insurance
• Flexible paid time off
• All federal/statutory holidays observed
• 4 BetterUp Inner Work days
• 5 Volunteer Days to give back
• Learning and Development stipend
• Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution