Vice President (VP) of Marketing

Byrider - Carmel, IN

Full-time - Senior

Carmel, IN

Specialty Trade Contractors

About the position

The Vice President of Marketing will lead the marketing strategy for Byrider in the subprime automotive finance sector. This role requires a dynamic leader with extensive experience in digital marketing, website management, and content creation. The VP will collaborate with franchisees and internal teams to enhance brand visibility, drive customer acquisition, and support the unique needs of subprime automotive finance customers.

Responsibilities

• Oversee the design, content, and technical maintenance of the company website, ensuring optimal user experience and alignment with branding and business goals.
• Develop and execute strategies to increase website traffic, lead conversion rates, and customer engagement.
• Monitor website performance metrics and provide actionable insights for continuous improvement.
• Lead content strategy to create high-quality, engaging, and on-brand content across digital channels.
• Collaborate with internal teams and external partners to produce a range of content that aligns with the company's value proposition and marketing goals.
• Ensure all content is SEO-optimized, accessible, and meets brand guidelines.
• Develop and implement digital marketing strategies, including SEO, SEM, email marketing, and social media.
• Analyze digital marketing performance and adjust strategies to achieve KPIs.
• Act as the primary marketing liaison for franchisees and their marketing partners, providing guidance and resources.
• Monitor and analyze franchisee marketing performance, offering tailored recommendations and support.
• Serve as a mentor and resource to team members, providing guidance on digital marketing best practices.
• Conduct training sessions for internal stakeholders on website and digital marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 10+ years of marketing experience, with at least 5 years in a leadership role, preferably in the automotive or financial services industries.
• Proven expertise in digital paid search (Google Ads, Bing, programmatic platforms) and lead generation campaigns.
• Significant experience managing and optimizing websites, including UX/UI, SEO, and analytics.
• Strong understanding of the subprime finance landscape and customer behavior.
• Proficiency in digital marketing tools, CRM systems, and marketing automation platforms.
• Exceptional leadership, team-building, and communication skills.
• Data-driven mindset with the ability to translate analytics into actionable strategies.

Nice-to-haves

• Passion for the automotive industry and knowledge of automotive consumer behavior.
• A track record of driving measurable results in customer acquisition, retention, and revenue growth.
• Experience developing targeted campaigns for subprime or underserved customer segments.