Video Content Creator

About the position

The Video Content Creator reports to the Creative Services Team Leader and is part of the Residential Marketing Team. The primary focus is to assist with developing and implementing a comprehensive video strategy with a primary role of producing high-quality video content and executing video shoots to establish a comprehensive video library. This production process must ensure alignment with the company's brand, vision, and strategy. The position requires creativity, storytelling, and editing skills to produce well-executed videos with a primary focus on short-form content encompassing product hype videos, customer testimonials and short social content. The position will also require an understanding of social media and keeping up to date with current trends. Video content will likely be 50% motion graphics and 50% traditional video editing. This is a high production role and will be creating content for a full ecosystem of PropTech solutions creating content on a regular basis.

Responsibilities

• Collaborate with the Creative Services Leader for the development and implementation of a comprehensive visual content strategy with videos aligned with brand goals and audience preferences.
• Propose creative video content ideas based on the content strategy to fulfill the organization's video needs.
• Collaborate closely with social media, marketing, graphic design, and other teams to ensure a smooth video production and post-video launch.
• Maintain visual consistency and adherence to brand guidelines across all video products, ensuring they reflect the brand's identity and values.
• Assist in setting up various photo and video equipment, including multi-camera interviews, greenscreens, gimbals, lights, etc.
• Capture and post-production of video/photo shoots ensuring a consistent, high-quality output.
• Lead visual content creation, including scripting, storyboarding, capturing/collecting footage, editing, adding motion graphics and final production.
• Create original video content for online platforms (such as Linkedin, X, YouTube) and usage for the organization on web properties, conferences, etc while considering aspect ratios, engagement strategies, and platform best practices.
• Review raw footage and pull selects and soundbites.
• Enhance footage by inputting graphics, motion graphic text, improving and correcting lighting and colors, and inputting sound, which may include searching for stock music tracks and editing voice-overs.
• Additional administrative and marketing tasks as required.

Requirements

• Possess strong creative and storytelling skills
• Experience working with and coordinating various projects, meeting tight deadlines
• Excellent communication skills
• Knowledge of various video cameras and video equipment
• Knowledge of social media trends
• Expertise in using Adobe Creative Suite (Premiere Pro, After Effects, Lightroom, Photoshop, Illustrator, and other video editing software)
• Experience with color grading, sound editing, story boarding, and motion graphics
• Strong understanding of animation principles, typography, and composition
• Strong technical skills with the ability to troubleshoot and resolve issues.
• Experience with and/or ability to quickly master various technology platforms.
• Highly meticulous, strong problem-solving abilities.
• Strong File Organization Skills
• Self-Motivated but enjoys Collaboration
• Compelling portfolio of work over a wide range of creative projects
• Understanding of how to properly assess the copyright of any digital asset (photo, video clip, audio track, etc) used in multimedia products and experience of the proper line to receive written permission for usage.
• Must be current and keep on the cutting edge of the industry trends, emerging technologies, changes, and best practices in video creation and visual production management.
• Experience with Insurance Marketing, Residential/Multifamily Marketing or Short-Term Rental Marketing are strong advantages.
• 2+ years of experience creating and producing videos
• Ideally for business customers
• A portfolio of video projects is required for consideration

Benefits

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs