YMCA - Tacoma, WA
posted 3 months ago
The YMCA of Pierce and Kitsap Counties is seeking a Videographer and Photographer to join our team! The YMCA focuses on empowering people in all forms, by improving health and well-being and inspiring action in and across our neighborhoods. This position supports the work of the Y, a leading non-profit, charitable organization committed to strengthening community through youth development, healthy living, and social responsibility. As The Videographer and Photographer, you will be responsible for successfully directing and editing high-quality photos and videos to tell the Y's story across digital platforms and lead video production of virtual programs. This position will serve on the Virtual team as a key member of the virtual experience in service to the Y's strategic priorities of member experience, program and summer experience, staff experience, and philanthropy. In this role, you will translate marketing and communications priorities into high-quality photos and videos that tell the Y's story in a meaningful and impactful way. You will build an organized and robust content library of photos and videos, representing the organization as the primary content creator for all social media platforms. This includes establishing a clear and engaging point-of-view and channel/platform-specific perspective. You will direct, capture, edit, publish, and promote high-quality videos in support of identified priorities, which involves leading script development, identifying talent, conducting interviews, capturing B-roll, and setting up and breaking down recording equipment before and after use. Additionally, you will manage the storage and naming convention of all video and photo content, using a digital asset management system when possible. You will also manage the use and maintenance of photo, video, audio, and lighting equipment, supporting continuous improvement of digital platforms to keep content and user experiences fresh, engaging, and related to operations, programs, membership, campaigns, and messaging. You will foster a collaborative team environment among the marketing and communications team, association office, and all Y locations, using available data sources to research, analyze, and determine the performance of platforms and content, proposing improvements as necessary. Establishing key performance indicators for photos and videos to measure the success of all content will also be part of your responsibilities, along with reporting analytics for specific areas of responsibility. You will work collaboratively with the marketing and communications team to ensure brand and voice consistency, meeting performance measurement by telling the Y story and raising charitable dollars to fulfill our mission. Embracing and actively promoting an inclusive and equitable work environment is essential in this role.