Pernod Ricard - Paris, TX
posted 15 days ago
The spirits Ready-to-Drink (RTD) category is experiencing rapid growth, with double-digit CAGR expected to continue over the next five years. Higher-quality product offerings have elevated the category's image and spurred growth, meeting consumers' needs for convenient, premium-quality drinks. For Pernod Ricard, RTDs represent an opportunity to attract new consumers and foster brand loyalty. To capitalize on this potential, Pernod Ricard has established a dedicated Global RTD & Convenience Business Unit. Within Europe, a centralized EMEA RTD hub has been created in Dublin at Irish Distillers, which coordinates and streamlines operations. This structure demands a dedicated focus on statutory P&L management, cost of goods tracking, and operational efficiency.
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