ViiV Product Manager - RUKOBIA Marketing

Viiv Healthcare - Cary, NC

Full-time - Mid Level

Cary, NC

Professional, Scientific, and Technical Services

About the position

The Rukobia Marketing Manager at ViiV Healthcare is responsible for leading the creation of promotional assets to support marketing efforts directed at Healthcare Professionals (HCPs) and Direct to Patients (DTP) in the U.S. This role involves managing key marketing activities, collaborating with cross-functional teams, and ensuring the delivery of effective marketing strategies to enhance the brand's presence in the market.

Responsibilities

• Lead key HCP Promotion Marketing activities and tactics for Rukobia brand in the U.S.
• Manage Direct to Patients content creation and in-field activities with cross-functional partners.
• Develop holistic HCP assets for selling teams and peer-to-peer educational programs' content.
• Gain an in-depth understanding of the brand strategy to create relevant content for HCPs and patients.
• Manage agency partners, including budget evaluation and project progress tracking.
• Establish detailed timelines and manage projects accordingly.
• Oversee projects through the Copy Approval system and process.
• Collaborate with External Experts to create engaging peer-to-peer assets.
• Project manage speakers' training and delivery of peer-to-peer programs for HCP audiences.
• Lead priority activities for the brand at sponsored conferences in partnership with the portfolio team.
• Work with the Digital team to channel brand creative assets and enhance customer experience.
• Engage with field teams and customers to understand their needs for developing customer value propositions.

Requirements

• Bachelor's degree in Business/Marketing or Health Sciences related field.
• 4+ years of healthcare marketing or relevant commercial experience.

Nice-to-haves

• MBA Preferred.
• Experience with pharmaceutical copy approval process.
• Experience crafting and executing high-impact HCP content.
• Knowledge of HIV experience and US market dynamics.
• Experience leading agency partners.
• Brand management experience with competitive knowledge in therapeutic areas.
• Strong listening skills to incorporate different perspectives across functions.
• Solutions-oriented with the ability to engage cross-functional partners.
• Multi-channel marketing campaign development experience.
• Customer-facing experience to effectively engage with Field Teams and External Experts.

Benefits

• Comprehensive benefits program including health insurance, dental insurance, and vision insurance.
• 401k retirement savings plan with matching contributions.
• Paid time off including holidays and vacation days.
• Professional development opportunities and continued education support.