Virtual Events Marketing Manager

ManpowerGroup - Overland Park, KS

Full-time - Mid Level

Overland Park, KS

Administrative and Support Services

About the position

The Virtual Events Marketing Manager will lead the end-to-end management of virtual events and webinars, ensuring that all timelines and objectives are met. This role involves overseeing various workstreams, developing tactical plans, and fostering strong cross-functional relationships to achieve successful outcomes. The manager will also be responsible for content development, execution of marketing campaigns, and analyzing the effectiveness of events to make data-driven optimizations.

Responsibilities

• Lead end-to-end management of virtual events and webinars.
• Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals.
• Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, and Paid Media.
• Leverage and improve upon established processes, templates, and best practices for virtual event execution.
• Manage the virtual events and webinars calendar and content calendar logistical planning.
• Develop content for the event including outlines, PowerPoint presentations, and speaking points.
• Create webinar-related social media posts, webpages, emails, and other communication channels.
• Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.
• Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.
• Generate reports leveraging Salesforce to measure content performance and overall campaign success.

Requirements

• Bachelor's degree in marketing, communications, business, or related field or equivalent work experience.
• 6+ years of experience in B2B Marketing.
• Proven success in managing virtual events and webinars, as well as in-person events.
• Experience with On24 or other virtual platform and customer engagement hubs.
• Strong project management experience, with the ability to effectively manage multiple projects simultaneously.

Nice-to-haves

• Knowledge of marketing principles and strategies.
• Strong written and verbal communication skills for content development.
• Demonstrated ability to plan and execute marketing campaigns.
• Exceptional organizational skills and attention to detail.
• Effective time management abilities and capacity to meet deadlines.
• Meticulous attention to detail and strong critical thinking skills.
• Ability to adapt quickly to various situations and work well in a team environment.
• Proficiency with Salesforce CRM.

Benefits

• Medical, Dental, Vision, 401k
• Weekly pay with direct deposit
• Consultant Care support
• Free Training to upgrade your skills
• Dedicated Career Partner to help achieve career goals