Virtual Events Marketing Manager

Information Technology Group - Shawnee, KS

Full-time

Onsite - Shawnee, KS

Repair and Maintenance

About the position

The Virtual Events Marketing Manager will be responsible for creating and executing strategic marketing campaigns focused on virtual events and webinars. This role is essential for building awareness of the company's products and services, ensuring that all events meet established goals and timelines while fostering collaboration across various teams.

Responsibilities

• Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.
• Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals.
• Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes.
• Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.
• Manage the virtual events and webinars calendar and content calendar logistical planning.
• Develop content for the event including an outline, PowerPoint presentations and speaking points.
• Develop webinar-related social media posts, webpages, emails, and other communication channels.
• Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.
• Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.
• Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars.
• Perform other related duties as assigned.

Requirements

• Bachelor's degree in marketing, communications, business, or related field or equivalent work experience.
• 6+ years of experience in B2B Marketing.
• Proven success in managing virtual events and webinars, as well as in-person events.
• Experience with On24 or other virtual platform and customer engagement hubs.
• Strong project management experience, with the ability to effectively manage multiple projects simultaneously.

Nice-to-haves

• Knowledge of marketing principles and strategies.
• Strong written and verbal communication skills to use when developing content.
• Demonstrated ability to plan and execute marketing campaigns.
• Exceptional organizational skills and attention to detail.
• Effective time management abilities and the capacity to meet deadlines.
• Meticulous attention to detail and strong critical thinking skills.
• Ability to adapt quickly to various situations and work well in a team environment.
• Proficiency with Salesforce CRM.