Visual Media Designer - 60011231 - YC

State of South Carolina - Columbia, SC

Columbia, SC

Executive, Legislative, and Other General Government Support

About the position

The position involves marketing for the South Carolina Youth ChalleNGe Academy under the supervision of the Deputy Director. The role includes developing and implementing marketing and advertising campaigns, maintaining promotional materials, and researching competitive programs. The candidate will be responsible for creating and maintaining contacts with media services, preparing press releases, and managing the academy's website and social media accounts. Additional responsibilities include assisting with alumni relations, recruiting efforts, and providing skills programming to cadets.

Responsibilities

• Develop and implement marketing and advertising campaigns.
• Keep promotional materials ready by defining marketable items, placing orders, and managing inventory.
• Research competitive programs by identifying and evaluating program data.
• Analyze areas of need and prepare marketing strategies and plans.
• Create and maintain contacts with media services to promote academy programs.
• Prepare press releases and arrange distribution schedules.
• Collect, write, edit, and post newsworthy articles and social events.
• Assist with developing alumni relations and recruiting efforts.
• Work closely with recruiting and training recruiters on marketing tools.
• Review and approve written publications for compliance with guidelines.
• Create, maintain, and update the academy's website.
• Serve as the administrator of social media accounts.
• Utilize multimedia equipment to document cadet activities.
• Maintain inventory and upkeep of audiovisual and multimedia equipment.
• Participate in field trips and special events for documentation.
• Provide related skills programming to cadets.
• Perform other duties as assigned by supervisor and/or Director.

Requirements

• Bachelor's Degree in a related field and at least 2 years of related experience; or certifications in a related field with at least 4 years of experience.

Nice-to-haves

• Master's Degree in a related field and 2 years of experience.
• Experience working with youth.