Synchrony - Alpharetta, GA
posted 28 days ago
The VP Acquisition & Content Leader at Synchrony Consumer Bank is a strategic leadership role focused on driving consumer acquisition initiatives. This position is responsible for developing and managing the acquisition strategy, overseeing digital and traditional marketing campaigns, and optimizing performance to achieve substantial deposit growth. The role requires a hands-on approach to lead a team of digital acquisition strategists and manage the advertising budget while innovating new capabilities to enhance customer engagement.