VP Brand Communications

$243,000 - $377,000/Yr

Fanatics - New York, NY

Full-time - Senior

New York, NY

Food Services and Drinking Places

About the position

The VP Brand Communications will play a critical role in shaping and communicating the Fanatics Betting & Gaming (FBG) brand narrative across earned channels and through talent partnerships. This leader will develop and execute innovative communication strategies that resonate with sports fans and casino players, enhancing brand visibility and desirability. The role involves overseeing FBG's social media and industry communications, managing talent relationships, and leading a talented team within the FBG Marketing leadership team.

Responsibilities

• Create and implement comprehensive and differentiated proactive and reactive brand communication strategies through earned channels, aligned with FBG's mission and business goals.
• Own relationships with key editors, writers, and influencers in sports and gaming, particularly with a lifestyle focus to tie together narratives on creative campaigns, events, influencers, and socially-exciting content.
• Collaborate with VP, Industry Communications, on key trade and executive narratives for cohesion across all communications.
• Oversee the distribution, creation, and measurement of engaging content across social media platforms to drive brand awareness, including strategizing how press and social coverage intersect.
• Manage influence strategy across all types of talent, developing approaches that leverage partners across the right goals and channels for maximum impact.
• Participate in the campaign development process, actively ideating and contributing to how to develop press-and social-worthy ideas during go-to-market.
• Develop content strategy for events, aligning press and social media goals for one cohesive storytelling approach that supports FBG's goals.
• Work effectively with internal departments and external agencies to ensure cohesive messaging and alignment.
• Establish reporting cadence, tools, metrics, and KPIs to evaluate brand communication effectiveness and inform continuous improvement.
• Lead and mentor a diverse team, fostering a collaborative and high-performance culture.
• Oversee the brand consumer communications, industry communications, talent partnerships, and social media budgets, ensuring effective resource allocation.
• Act as a brand protector and ambassador at events and with partners.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Social Media, Talent Management, or a related field.
• 15 years of senior leadership experience in brand communications.
• Proven track record of successful brand communication strategies for brands, preferably in the sports or entertainment industry.
• Highly developed network of press and influencers in the sports and entertainment worlds.
• Experience building, scaling, and managing high performing teams.
• Strong analytical skills with a focus on data-driven decision-making.
• Exceptional writing, editing, and communication skills.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, hyper-growth environment.
• Team-first mentality with a commitment to collaboration and continuous improvement.

Benefits

• Medical
• Dental
• Vision
• 401K
• Paid time off
• Wellhub
• Pet Insurance
• Family Care Benefits
• Home office setup stipend of $700 USD or local equivalent