VP, Brand & Creative Marketing

$231,000 - $402,000/Yr

Goodrx - Santa Monica, CA

Full-time - Senior

Santa Monica, CA

Professional, Scientific, and Technical Services

About the position

The Vice President of Brand & Creative Marketing at GoodRx will lead the development and execution of a comprehensive brand marketing strategy. This role is pivotal in enhancing brand creativity, positioning, and stewardship, while effectively communicating GoodRx's purpose and value proposition to both internal and external stakeholders. The VP will ensure that brand messaging resonates across all customer segments and touchpoints, driving awareness and engagement in a fast-paced, collaborative environment.

Responsibilities

• Amplify the GoodRx brand and position the Company as a trusted partner in the healthcare space for end consumers and partners.
• Design and implement a brand strategy in partnership with the head of media that builds brand awareness and aligns marketing strategy with business goals.
• Work with media, consumer experience/insights, and other teams to develop campaign, evergreen, and segment-level advertising that drives business results.
• Partner with internal data teams to track and monitor GoodRx brand performance and contribution to critical business success measures.
• Lead and inspire creative teams in the development of compelling brand assets with messaging that has an enduring effect on customer segments.
• Ensure creative development adheres to brand standards and guidelines, connecting to key messaging pillars.
• Oversee community engagement and content marketing teams, working closely with editorial, PR, and research teams.
• Effectively manage deliverables, report on progress/performance, and proactively communicate expectations with team and stakeholders.
• Align a main brand message across all GoodRx consumer touch points.
• Partner with various teams to ensure a seamless end-to-end customer journey.

Requirements

• 4-year degree in Marketing or related field or equivalent.
• 12+ years of direct-to-consumer brand marketing experience with proven work examples.
• Significant experience as a creative or directing creative teams.
• Curated portfolio demonstrating a range of creative executions across channels/segments emphasizing B2C strongly encouraged.
• Experience implementing and communicating a meaningful B2C brand vision.
• Deep understanding of effective positioning, brand architecture, and brand voice.
• Experience establishing processes to drive initiatives forward.
• A proven track record of executing multi-channel brand marketing campaigns.
• Prior experience with a company with digital customer acquisition preferred.
• Excellent strategic customer-focused thinking skills.
• Experience using data and metrics to back up assertions of business value.
• Highly collaborative individual that leads with trust, influence, and relationship building over title and tenure.
• Ability to manage cross-functional teams and manage external partners.
• Action-oriented with a 'roll up your sleeves' approach.
• Enthusiastic, passionate, and creative.
• Driven to constantly improve work and find new opportunities through research, experimentation, and calculated risk taking.

Nice-to-haves

• Healthcare/Financial Services industry experience a plus.

Benefits

• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Parental leave
• Vision insurance
• 401(k) matching
• Life insurance
• Pet insurance