VP, Brand Marketing, The Wall Street Journal

$205,000 - $250,000/Yr

Dow Jones - New York, NY

Full-time - Senior

New York, NY

Chemical Manufacturing

About the position

The VP of Brand Marketing at The Wall Street Journal will lead marketing campaigns aimed at enhancing brand awareness and consideration among prospective audiences. This influential role involves managing a team of skilled marketers and collaborating with internal and external agencies to oversee all marketing activities throughout the customer lifecycle. The ideal candidate will have extensive experience in global brand or digital subscription marketing, with a strong focus on driving results and a passion for the news industry.

Responsibilities

• Work closely with the SVP of Marketing to provide guidance on strategic and creative initiatives.
• Manage a dynamic team of 10+ marketers, from content/product to brand marketing.
• Lead and empower a team of marketers to drive relevance, trust, and consideration for the Wall Street Journal brand across the marketing funnel.
• Take responsibility for the creative philosophy and the standard of output across the brand, serving as the brand steward for WSJ.
• Set the vision and lead an in-house and external agency to produce a large volume of assets across all marketing channels.
• Champion customer needs across all aspects of the funnel and operationalize insights.
• Ensure the marketing team has a strong connection with the News department to ensure brand relevance with marketing messages at key news moments.
• Set marketing priorities and collaborate with other teams including membership, customer service, technology, corporate communications, legal, and product.
• Prioritize existing workstreams and tasks for the team to ensure on-time delivery and strong execution.
• Forecast, analyze, and report on marketing activity effectiveness to senior leadership.
• Analyze market trends and competitors to create ideas that shape the overarching marketing strategy.
• Transform current processes to maximize efficiency across resources both internally and externally, and introduce best practices on running marketing projects and delivering campaigns.
• Set the culture for the team, bringing to life company values in everything the team does.
• Connect and communicate the relevancy and impact of industry topics and trends to our business and strategy.

Requirements

• A minimum of 15+ years experience working in fast-paced marketing teams, ideally for a global subscription company.
• Excellent people manager who loves the challenges that come with building and coaching talent.
• Familiarity with a digital-heavy marketing strategy, and comfort with managing large multi-channel, national campaigns.
• Strong cross-functional partner and experience working with company leadership.
• Understanding of and ability to articulate how marketing drives key business results.
• Excellent verbal and written communication skills and a confident presenter.
• Ability to manage a budget.
• Creative thinker, ability to provide feedback to agencies to produce work in line with an agreed brief and objectives.
• Strong negotiation and influencing skills.
• Experience in marketing production (TV/PRINT/DIGITAL) working alongside multiple agency partners.
• College degree (or equivalent), preferably in marketing, communications, or a business discipline.

Benefits

• Comprehensive and highly competitive benefits package including physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits.
• Flexible compensation offers tailored to the selected candidate's experience and skills.