LPL Financial - Fort Mill, SC
posted about 2 months ago
LPL Financial is seeking a Creative Director to lead the Brand & Creative Marketing team. This role is pivotal in overseeing the entire creative process, managing a talented team of writers and designers, and infusing inspiration and creativity into the LPL Brand. As the most senior creative leader at LPL, the Creative Director will ensure brand integrity across all marketing initiatives and communications. The ideal candidate will be a strategic thinker with a passion for insight-driven creative work, tracking industry trends, and fostering a collaborative environment that encourages innovation and creativity. In this role, the Creative Director will develop a high-performing team of creative talent skilled in creating impactful multimedia content. They will provide hands-on guidance to motivate the team and ensure the delivery of exceptional work. The Creative Director will act as a steward for the brand personality, positioning, and visual expression, managing the development of work across various mediums including print, digital, animation, and photography. Collaboration is key, as the Creative Director will partner with all marketing functions to create cohesive work that resonates across earned and owned channels. Additionally, the Creative Director will work closely with a creative project manager to ensure effective capacity planning and alignment of talent on projects. They will also be responsible for anticipating industry trends and exploring innovative ways to leverage AI and resource outsourcing to optimize team resources. This position requires a strong collaborator who thrives in a fast-paced environment and is committed to delivering a world-class client experience.