VP - CRM & Promo Engagement

Hard Rock Digital - Hollywood, FL

Full-time - Senior

Remote - Hollywood, FL

About the position

The VP of CRM and Promo Engagement at Hard Rock Digital is responsible for leading the development and execution of strategic initiatives aimed at driving customer acquisition, retention, and engagement within the iGaming and sports betting industry. This role requires a strategic thinker with expertise in CRM and promotional marketing, focusing on delivering long-term business growth through data-driven insights and innovation. The VP will shape the company's CRM and engagement marketing strategy, ensuring high-impact campaigns that maximize customer lifetime value and player engagement.

Responsibilities

• Define and lead the overall CRM and engagement marketing strategy, aligning it with broader business goals and industry trends.
• Oversee the design and implementation of multi-channel CRM initiatives, focusing on personalized, data-driven campaigns.
• Lead the strategic planning of promotional marketing activities to boost player engagement and conversion.
• Build and enhance player loyalty programs and targeted offers to maximize player lifetime value.
• Utilize customer data and predictive analytics to create personalized marketing strategies.
• Track, analyze, and report on key performance metrics to optimize marketing performance.
• Ensure all marketing activities comply with regional and international gambling regulations.

Requirements

• Extensive experience in CRM and engagement marketing roles within the online sports betting or iGaming industries.
• Strong strategic planning and analytical skills to translate data-driven insights into actionable strategies.
• Deep understanding of app-based business models, particularly in sports betting and iGaming sectors.
• In-depth knowledge of online sports betting regulations and market dynamics.
• Exceptional leadership and team management abilities.

Nice-to-haves

• Experience navigating complex regulatory environments.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.

Benefits

• Competitive pay and benefits
• Flexible vacation allowance
• Flexible work from home or office hours
• Startup culture backed by a secure, global brand