VP, Dicks Sporting Goods Marketing Leader

$130,000 - $210,000/Yr

Synchrony - Saint Paul, MN

Full-time - Senior

Remote - Saint Paul, MN

1,001-5,000 employees

Credit Intermediation and Related Activities

About the position

The VP, Dick's Sporting Goods Marketing Leader will oversee the marketing organization for the Dick's Sporting Goods credit portfolio. This role involves developing and implementing marketing strategies to achieve growth metrics and client requirements, while collaborating with various teams to enhance card usage. The position includes leading a team of marketing professionals and managing key relationships within the partner organization.

Responsibilities

• Partner with the business and the Synchrony client team to lead, develop, implement, and monitor dynamic annual growth plans.
• Lead and develop a team of client marketing professionals.
• Establish and develop key relationships at senior levels of the partner organization.
• Incorporate the client's key business objectives and marketing calendar into the planning process.
• Optimize contractual marketing spend and pursue additional funds to meet growth goals.
• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
• Manage all aspects of the value proposition, including tracking industry trends and customer experience metrics.
• Ensure program profitability and penetration through continued enhancements.
• Drive program effectiveness in an omni-channel environment.
• Ensure digital assets are in place and optimized.
• Push for cutting-edge thinking and agenda.
• Monitor & manage performance of all key credit and marketing metrics vs. plan.
• Lead the portfolio reviews as part of the Synchrony Financial planning cycle.
• Perform other duties and/or special projects as assigned.

Requirements

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.
• 5+ years of marketing experience, including 2 years of managerial responsibility and 2 years of demonstrated growth marketing leadership skills.
• 2 years of experience with digital channels - online and mobile.
• Ability to travel as needed; ~ 20%.

Nice-to-haves

• Advanced degree (MS, MBA).
• Marketing experience in the credit card or financial services industries.
• Collaborative style and approach with comfort working in a matrixed, decentralized structure.
• Outstanding communications, relationship building, influencing and collaboration skills.
• Strategic thinking with ability to develop and implement actionable plans to drive business results.
• Consumer finance experience and related industry experience.
• Familiarity with value proposition and/or new product development processes.
• Direct marketing experience with both acquisition and loyalty/lifecycle channels.
• Proven ability to partner and communicate effectively with all levels of the organization.
• Demonstrated project management skills.
• Experience managing customer loyalty programs.

Benefits

• Work from home
• Annual bonus based on individual and company performance