VP, Digital & Marketing COE

Mars Incorporated - Franklin, TN

Full-time - Senior

Franklin, TN

10,001+ employees

Food Manufacturing

About the position

The Vice President, Digital & Marketing Center Of Excellence for Pet Nutrition NA is a critical leadership role responsible for transforming the marketing approach to a digital-first strategy that drives profitable growth. This position oversees a team of 25-30 associates, including 5-6 direct reports, and manages a significant marketing budget. The role encompasses various responsibilities including media management, digital experiences, data collection, and marketing measurement, with a focus on building global brands and enhancing customer engagement through data-driven marketing strategies.

Responsibilities

• Lead the transformation to a digital-first marketing approach for Pet Nutrition NA.
• Manage a team of 25-30 associates, including 5-6 direct reports.
• Oversee media, digital experiences, and 1st party data collection & CRM.
• Develop and implement national recruitment and social & influencer marketing strategies.
• Manage the annual brand planning and marketing budgeting processes.
• Collaborate with brand teams and finance to optimize marketing budgets.
• Enhance media performance through marketing mix modeling and sales lift studies.
• Support brand teams in building digital ecosystems including websites and CRM.
• Accelerate 1st party data collection through recruitment programs.
• Oversee brand-led CRM programs and retention strategies.
• Partner with Corporate Affairs for influencer marketing and community management.
• Implement digital products and services from Global Mars Petcare for NA Pet Nutrition.
• Provide thought leadership in digital marketing trends and strategies.
• Focus on talent development and team engagement.

Requirements

• 10+ years' experience in business leadership roles.
• Experience in digital marketing disciplines such as media, social media, CRM, and analytics.
• Proven ability to recruit, develop, and manage a team of digital specialists.
• Experience managing significant marketing budgets and working with external agencies.
• Strong collaboration skills with IT teams, brand teams, and finance.
• Energy for technology platforms and IT solutions.
• Fluent in English.

Nice-to-haves

• Passion for pets.

Benefits

• Competitive salary and benefits package including company bonus.
• Best-in-class learning and development support from day one, including access to Mars University.