VP, Digital Marketing

$200,000 - $300,000/Yr

Dish - Littleton, CO

Full-time - Senior

Littleton, CO

Broadcasting and Content Providers

About the position

The VP of Digital Marketing at DISH will lead the digital marketing function, focusing on driving profitable subscriber growth through various digital channels. This role requires a strategic leader who can leverage analytics to enhance branding and demand-generation strategies while collaborating with cross-functional teams to optimize marketing efforts. The ideal candidate will possess a deep understanding of the digital landscape and marketing technology, with a strong emphasis on storytelling and consumer engagement.

Responsibilities

• Plan and execute profitable subscriber growth via paid social, paid search, display, ad operations and site teams for DISH/Boost.
• Collaborate extensively with brand stakeholders in creative, analytics, consumer insights, etc.
• Establish and grow key vendor relationships (e.g., Google, Amazon, Facebook and agencies) while evaluating new digital partners.
• Develop a keen understanding of key customer profiles and attract them using effective strategies and tactics.
• Use a data-driven approach to optimize resources and budgets for positive marketing ROI.
• Identify, initiate, and optimize new marketing tests beyond business-as-usual tactics.
• Develop and execute a multi-year vision through marketing capability enhancements, automation and process improvements.
• Provide positive and effective leadership to the digital marketing team, fostering a culture of rapid testing and optimization.
• Serve as a thought leader to educate the organization on digital marketing industry developments and best practices.
• Lead strategies for leveraging AI, machine learning, and advanced technologies to enhance marketing performance and customer experience.
• Empower teams with tools and training to execute modern marketing campaigns in real-time.
• Work cross-functionally with IT, Data and MarTech teams to personalize the consumer experience.

Requirements

• 10+ years of digital marketing experience in a subscription-based consumer business.
• Deep understanding of the digital landscape and marketing technology stack.
• Experience in digital campaign management.
• Strong storytelling expertise for communication strategies.
• Negotiation experience with major digital advertising platforms.
• Analytical focus on demand and lead generation and sales enablement.
• Strategic thinking to translate corporate strategies into specific objectives.

Nice-to-haves

• Experience with marketing automation platforms like Adobe, Salesforce, and Oracle.
• Familiarity with artificial intelligence and machine learning applications in marketing.

Benefits

• Versatile health perks including flexible spending accounts and HSA.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Career opportunities.
• Flexible time away plan.