VP, Direct Response

$120,000 - $180,000/Yr

Blue State

Full-time - Senior

Remote

101-250 employees

About the position

The VP, Direct Response is a leadership role focused on helping progressive causes achieve sustainable growth through effective direct response programs. This position involves managing a nonprofit client portfolio, setting growth plans, ensuring execution across various channels, and enhancing partnerships. The role requires collaboration with a diverse team of experts to drive results and improve account management practices.

Responsibilities

• Manage a significant portion of the nonprofit business, directing all aspects of direct response campaigns including direct mail, email/SMS, and paid media.
• Serve as a senior point of contact for a portfolio of clients, ensuring expectations are met and leveraging client satisfaction for future opportunities.
• Lead a cross-discipline team to develop best-in-class direct mail and digital campaigns.
• Ensure overall campaign quality, timelines, and accuracy of deliverables, including multi-channel testing plans and campaign reports.
• Lead client and internal brainstorms, meetings, presentations, and program development workshops.
• Provide technical, creative, and strategic oversight across all offerings to ensure high-quality work products.
• Develop multi-channel strategies that address client objectives and create action-oriented planning documents.
• Forge strong relationships with vendors and tools in the direct response space, recommending promising partners and innovations.
• Craft and pitch new business and represent Blue State through event participation and thought leadership.
• Focus on the continued development of the Account Management craft, mentoring staff across teams.

Requirements

• 10+ years experience in client services, digital marketing, direct mail, fundraising, or a related area.
• Deep knowledge of direct response fundraising with experience leading online and offline programs and a proven track record of driving revenue.
• Experience in selling and leading business development proposal and pitch processes.
• Some technical experience or willingness to learn to communicate about Blue State's products and capabilities.
• Ability to adapt to new situations, think on your feet, and communicate effectively with others.
• Experience in leading and mentoring teams, open to feedback and learning from others.
• A shared passion for making change and redefining business practices, with a commitment to quality.

Nice-to-haves

• Experience working with nonprofit organizations.
• Familiarity with digital marketing tools and platforms.
• Strong presentation and public speaking skills.

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,000 annually in professional development funds
• Competitive health, dental, and vision insurance
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility