VP, Growth Marketing (Remote)

$320,000 - $370,000/Yr

CrowdStrike - Sunnyvale, CA

Full-time - Senior

Remote - Sunnyvale, CA

Professional, Scientific, and Technical Services

About the position

CrowdStrike is seeking a visionary and dynamic VP of Growth Marketing to lead a modern, digital-first, data-led team focused on driving new business growth across all segments. This pivotal role involves driving the brand's growth and market presence through innovative marketing initiatives, partnering with sales and other marketing functions to create and capture demand, and converting it into pipeline across various buyer segments, geographies, and product lines.

Responsibilities

• Develop and implement integrated marketing strategies to support CrowdStrike's ambitious growth goals, enhance brand awareness and drive customer acquisition.
• Spearhead digital demand generation initiatives leveraging SEO, PPC, social media, email marketing, and other digital channels to generate leads, build pipeline, and increase sales.
• Lead pipeline generation and deal acceleration initiatives in support of quarterly pipeline and revenue targets.
• Manage selection, onboarding, and drive successful adoption of modern mar-tech stack to support growth initiatives across marketing.
• Lead and optimize all aspects of demand operations to ensure efficiency and effectiveness in campaign execution and budget allocation.
• Lead end-to-end performance outcomes of regional growth marketing teams against budget spent with a focus on pipeline creation and greater ROI.
• Partner closely with field sales and regional marketing teams to align on priorities and define/adjust growth plans and tactics to drive new and expansion opportunities.
• Collaborate with the partner marketing team to develop partner marketing strategies that align with overall pipeline goals.
• Manage relationships with external agencies, vendors, and technology partners to ensure high-quality and timely execution of marketing programs.
• Cultivate a culture of continuous testing and optimization to improve performance and ROI.
• Manage, mentor, and expand the growth marketing team to nurture talent and foster a culture of excellence and innovation.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• Minimum of 15 years of experience in SaaS/software marketing, with at least 5 years in a senior management role focusing on growth, demand generation, and digital marketing.
• Deep understanding of the B2B buyer's journey and how to build a scalable model for both enterprise and mid-market/SMB segments within the cyber industry.
• Proven track record of developing and executing successful marketing strategies in a fast-paced environment.
• Strong understanding of digital marketing tools and platforms, including CRM systems, analytics software, and content management systems.
• Maniacal focus on growth, new logos, journey optimization, pipeline, and revenue.
• Exceptional leadership skills with the ability to drive and inspire a team towards achieving excellence.
• Excellent analytical, organizational, and communication skills.
• Creative thinker with a problem-solving aptitude.

Benefits

• Base salary range of $320,000 - $370,000 per year + variable/incentive compensation + equity + benefits.