VP, Growth Marketing

$220,000 - $240,000/Yr

Ecovadis - Boston, MA

Full-time - Executive

Boston, MA

About the position

The Vice President of Growth Marketing at EcoVadis is a strategic leadership role focused on driving global customer acquisition and revenue growth in partnership with the Sales team. This position involves leading a diverse team of channel marketers and overseeing marketing strategies across various online and offline channels. The VP will play a crucial role in shaping the company's marketing direction and will be a key contributor to the overall business strategy, making a significant impact in a high-growth environment.

Responsibilities

• Deliver on new revenue goals globally and by region in close conjunction with regional marketing, sales, and Rev Ops.
• Deliver performance marketing plans globally and by regions and run regional campaigns in partnership with regional marketing.
• Work with sales and regions to forecast quarterly and annual acquisition goals and budgets for the organization, ensuring YoY growth.
• Manage and report on progress to the leadership on an ongoing basis.
• Develop, implement and determine business impact including marketing funnel forecasting, multi-channel attribution models, analytics and dashboarding.
• Manage a growing advertising budget and deliver to new user growth while maintaining CAC goals.
• Own the website strategy and KPIs, redesigning the website to increase site conversion and deliver brand goals.
• Launch and oversee marketing campaigns using paid and owned acquisition channels—online and offline to grow new users.
• Optimize existing channels to maximize efficiency.
• Build dashboards and analyze campaigns, working with the central measurement team as needed.
• Conduct A/B and incrementality tests to add new channels and grow existing ones.
• Work with IT to select and oversee implementation of marketing technology (martech) stack to achieve goals.
• Hire, lead, and develop a growing team of performance marketing channel experts and web marketers.

Requirements

• 15+ years of B2B and small business acquisition marketing in SAAS with deep experience across paid and owned channels including managing the website.
• Previous experience managing a team and managing goals at the C-suite level.
• 6+ years building, leading, coaching, and growing high-performing team members.
• Global experience is required with the ability to understand and optimize campaigns and numbers based on regions/market insights.
• Bachelor's degree in business or a related field; MBA preferred.
• Experience managing and optimizing the funnel.
• Proven experience using experiments to optimize critical metrics.
• Deep familiarity with metrics including CAC, CPL, CPC, CPM, LTV, MQL, MGO, and ROAS.
• Adept at using core tools such as Pardot, SalesForce, Hubspot, Google suite, ABM platform, LinkedIn, Marketo, etc.
• Strong quantitative skills to analyze and synthesize raw data, draw conclusions, and develop actionable recommendations.
• Excellent marketing skills and techniques, particularly brief writing, creative feedback, experimentation, campaign performance analysis, iteration/optimization, budget and management.
• Hands-on experience with SEO, SEM, ABM, social, display, programmatic, OOH, connected TV, affiliates, podcasts, etc.
• Marketing tech stack knowledge.
• Experience managing end-to-end website experience and roadmap.
• Demonstrated ability to manage a P&L.
• Experience leading or partnering with analytics and rev ops teams to develop and act on insights and analytics.
• Passionate about our mission and sustainability space.

Benefits

• Base salary + bonus
• Flexi-time
• Home office allowance program
• Wellness allowance program
• Casual and friendly environment
• Virtual and in-person team building events
• Great 401K matching program
• Opportunity to work in an international atmosphere