VP, Growth Marketing

R Studio - Remote, OR

Full-time - Senior

Onsite - Remote, OR

Personal and Laundry Services

About the position

As the VP of Growth Marketing at Posit, you will play a pivotal role in driving revenue growth and enhancing market presence through a strategic, data-driven marketing approach. This position involves overseeing various marketing functions to create integrated buyer journeys and customer experiences, focusing on growth marketing strategy, multi-channel campaigns, account-based marketing, field marketing programs, customer marketing initiatives, and partner marketing efforts. You will collaborate cross-functionally with sales, customer success, and product teams to ensure alignment and effectiveness in achieving business objectives.

Responsibilities

• Own the growth marketing strategy and execution, developing a comprehensive plan that aligns with business objectives.
• Lead the creation and execution of integrated, data-driven multi-channel campaigns to attract, engage, and convert target audiences.
• Establish and scale personalized account-based marketing (ABM) programs to deepen engagement with high-potential target accounts.
• Design and oversee regional events, trade shows, and user conferences to enhance brand presence and generate qualified leads.
• Craft and execute customer marketing strategies focused on retention, expansion, and advocacy.
• Cultivate and manage strategic co-marketing programs with technology and channel partners to extend reach and increase lead generation.
• Collaborate with sales to align growth marketing initiatives with revenue targets and develop lead-nurturing strategies.
• Work with customer success to create integrated customer marketing campaigns that support expansion and retention motions.
• Engage with partner managers to design and execute co-marketing initiatives with technology and channel partners.
• Coordinate with field marketing and events teams to strategize and execute in-person events that complement broader growth campaigns.
• Collaborate with creative and content teams to develop tailored content assets for campaigns and customer engagement.
• Partner with product marketing to ensure campaigns align with target personas and reflect product value propositions.

Requirements

• 10+ years in B2B software marketing, with at least 5 years in a growth-oriented leadership role.
• Experience in data science and/or open-source software.
• Proven track record in building and scaling successful ABM, field, and partner marketing programs that drive measurable revenue impact.
• Strong analytical skills with experience in using data to inform marketing strategy and measure campaign performance.
• Strong operational and project management abilities, adept at leading cross-functional teams.
• Excellent communication and collaboration skills, with the ability to influence stakeholders across various functions.
• Proven ability to build, lead, and mentor high-performance teams.
• A data-driven mindset with a passion for continuous improvement and innovation.

Nice-to-haves

• Experience with open-source community engagement.
• Familiarity with the data science market dynamics and trends.

Benefits

• 100% coverage of medical, dental, and vision insurance premiums for employees and their families.
• Fertility and gender-affirming healthcare included in all plans.
• Supplemental mental health and wellness benefits available via Ginger.
• Gender-neutral paid parental leave policy covering all new parents.
• 401k enrollment starting on day one with a substantial yearly match after six months.
• Annual profit-sharing bonus recognizing team contributions to company performance.
• $400 monthly reimbursement for coworking space rental.
• Lifestyle Savings Account with an initial deposit of $1800 and quarterly stipends for professional development and wellness.
• Flexible environment with a generous vacation policy encouraging a minimum of four weeks PTO plus 13 paid company holidays.