VP, Growth Marketing

$220,000 - $240,000/Yr

Ecovadis - New York, NY

Full-time - Executive

New York, NY

About the position

The Vice President of Growth Marketing at EcoVadis will be responsible for driving global growth in partnership with the Sales team. This role involves leading a team of channel marketers to enhance customer acquisition across various offerings. The VP will play a crucial role in the marketing leadership team and contribute significantly to the overall company strategy, making a substantial impact in a high-growth environment.

Responsibilities

• Deliver on new revenue goals globally and by region in close conjunction with regional marketing, sales, and Rev Ops.
• Deliver performance marketing plans globally and by regions and run regional campaigns in partnership with regional marketing.
• Work with sales and regions to forecast quarterly and annual acquisition goals and budgets for the organization, ensuring YoY growth.
• Manage and report on progress to the leadership on an ongoing basis.
• Develop, implement and determine business impact including marketing funnel forecasting, multi-channel attribution models, analytics and dashboarding.
• Manage a growing advertising budget and deliver to new user growth while maintaining CAC goals.
• Own the website strategy and KPIs, redesigning the website to increase site conversion and deliver brand goals.
• Launch and oversee marketing campaigns using paid and owned acquisition channels—online and offline to grow new users.
• Optimize existing channels to maximize efficiency.
• Build dashboards and analyze campaigns, working with the central measurement team as needed.
• Conduct A/B and incrementality tests to add new channels and grow existing ones.
• Work with IT to select and oversee implementation of marketing technology (martech) stack to achieve goals.
• Hire, lead, and develop a growing team of performance marketing channel experts and web marketers.

Requirements

• 15+ years of B2B and small business acquisition marketing in SAAS with deep experience across paid and owned channels including managing the website.
• Previous experience managing a team and managing goals at the C-suite level.
• 6+ years building, leading, coaching, and growing high-performing team members.
• Global experience is required with the ability to understand and optimize campaigns and numbers based on regions/market insights.
• Bachelor's degree in business or a related field; MBA preferred.
• Experience managing and optimizing the funnel.
• Proven experience using experiments to optimize critical metrics.
• Deep familiarity with metrics including CAC, CPL, CPC, CPM, LTV, MQL, MGO, and ROAS.
• Adept at using core tools such as Pardot, SalesForce, Hubspot, Google suite, ABM platform, LinkedIn, Marketo, etc.
• Strong quantitative skills to analyze and synthesize raw data, draw conclusions, and develop actionable recommendations.
• Excellent marketing skills and techniques, particularly brief writing, creative feedback, experimentation, campaign performance analysis, iteration/optimization, budget and management.
• Hands-on experience with SEO, SEM, ABM, social, display, programmatic, OOH, connected TV, affiliates, podcasts, etc.
• Marketing tech stack knowledge.
• Experience managing end-to-end website experience and roadmap.
• Demonstrated ability to manage a P&L.
• Experience leading or partnering with analytics and rev ops teams to develop and act on insights and analytics.
• Passionate about our mission and sustainability space.

Benefits

• Base salary + bonus
• Flexi-time
• Home office allowance program
• Wellness allowance program
• Casual and friendly environment
• Virtual and in-person team building events
• Great 401K matching program
• Opportunity to work in an international atmosphere