VP, Head of Growth
PUBLICIS GROUPE - Chicago, IL
posted 9 days ago
About the position
The VP Head of Growth is a visionary, natural leader, who prioritizes and leads all new business strategies for the agency. This role involves engaging and growing the agency's roster of current and net new clients, as well as revenue with senior client executives who are decision-makers in digital marketing, marketing transformation, marketing technologies, or integrated marketing for stand-out brands. The VP is responsible for all agency marketing & PR efforts, providing strategic direction to the business development team, and driving qualified leads into the new business pipeline. The position requires honing a tailored marketing strategy, optimizing pitch approaches, and crafting clear narratives showcasing creative, data, and technology. The VP will instill a win or learn mentality among the team, track progress against plans and budgets, and create a culture of aggressive growth within the agency. Additionally, the role involves closing new business deals, representing the full suite of Arc capabilities, and collaborating in broader Publicis Groupe pitches. The VP must be an expert in current and future industry trends, drive holistic marketing, build a library of selling assets, cultivate business relationships, and develop a collaborative business development team.
Responsibilities
- Lead all new business strategies for the agency.
- Engage and grow the agency's roster of current and net new clients.
- Responsible for all agency marketing & PR efforts.
- Provide strategic direction to the business development team.
- Drive qualified leads into the new business pipeline.
- Hone a tailored marketing strategy and optimize pitch approaches.
- Instill a win or learn mentality among the team.
- Track progress against plans and budgets.
- Help close new business deals after initial meetings.
- Represent and sell-in the full suite of Arc capabilities.
- Collaborate in broader Publicis Groupe pitches.
- Drive holistic marketing to raise awareness of key executives and capabilities.
- Build a library of selling assets and best practices.
- Cultivate business relationships through networking and outbound marketing.
- Accountable for win/loss ratio and healthy business development financials.
- Develop a relentless, collaborative, unbeatable business development team.
- Create a culture of learning and optimizing to drive growth.
Requirements
- Minimum 12+ years of agency growth experience.
- Successful track record of pitching and closing clients.
- Experience building business for a creative agency, ideally with shopper marketing/creative commerce.
- Proven experience in leading a cross-functional team in the pitch/business development process.
- Ability to reach across cross-functional aisles to drive wins.
- Ability to coach and mentor junior team members.
- Ability to collaborate with a centralized new business infrastructure.
- Understanding of macro business issues and value-generating opportunities.
- Self-motivated and able to juggle multiple initiatives.
- Strong storytelling ability to empathize with clients.
- Dynamic, persuasive presence with outstanding communication skills.
- Success-oriented, resilient, and resourceful.
- Excellent problem-solving skills.
- Outstanding writing and presentation skills.
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more.
- Monetary assistance and support for Adoption, Surrogacy, and Fertility.
- Monetary assistance and support for pet adoption.
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
- Tuition Assistance.
- Paid time off including Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days.
- Matching Gifts programs.
- Flexible working arrangements.
- 'Work Your World' Program allowing employees to work from anywhere for up to 6 weeks a year.
- Business Resource Groups supporting multiple affinities and alliances.
