VP Marketing Automation Operations Manager

Wintrust Financial Corporation - Rosemont, IL

Full-time - Mid Level

Rosemont, IL

101-250 employees

Credit Intermediation and Related Activities

About the position

The Marketing Technology Digital Operations Manager at Wintrust is responsible for overseeing the day-to-day operations of the Adobe Campaign Classic marketing automation platform and managing website updates for over 80 different sites using Adobe Experience Manager. This role serves as a subject matter expert in marketing automation and website authoring, collaborating with various business areas, primarily Corporate Marketing, to enhance digital marketing efforts and ensure operational excellence.

Responsibilities

• Support Corporate Marketing and Marketing areas through the creation and deployment of multichannel marketing content authoring campaigns and ad hoc emails.
• Track delivery metrics and enhance Adobe Experience Manager capabilities.
• Monitor daily operational responsibilities related to the Adobe Experience Manager application.
• Manage the Consent Management Platform, OneTrust, for opt-in, opt-out, and consent tracking.
• Act as the subject matter expert for Adobe Experience Manager and Campaign Classic platforms, providing informed decisions based on best practices.
• Provide leadership, training, and guidance to junior resources in marketing content authoring and automation.
• Direct complex projects and maintain knowledge of all phases of technology implementations.
• Facilitate development of cross-LOB solutions combining business processes and technological options.

Requirements

• 5-10 years of relevant experience in content authoring and marketing automation.
• 5-7 years of leadership experience in managing large-scale development projects.
• Strong teamwork and interpersonal skills with the ability to communicate across all management levels.
• Excellent written communication skills, including technical writing.
• Problem-solving skills for complex issues spanning multiple environments.
• Significant experience in new computing architectures and web platforms.

Nice-to-haves

• Experience with digital marketing best practices and marketing strategy.
• Knowledge of campaign testing and application maintenance.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Accidental Death and Dismemberment
• Short-term and Long-term Disability Insurance
• Parental Leave
• Employee Assistance Program (EAP)
• Traditional and Roth 401(k) with company match
• Flexible Spending Account (FSA)
• Employee Stock Purchase Plan at 5% discount
• Critical Illness Insurance
• Accident Insurance
• Transportation and Commuting Benefits
• Banking Benefits
• Pet Insurance