VP Marketing Operations

$167,580 - $223,440/Yr

Lumen Technologies - Santa Fe, NM

Full-time - Senior

Santa Fe, NM

Telecommunications

About the position

The Vice President of Marketing Operations at Lumen is responsible for delivering effective and efficient operations within the marketing function. This role involves innovating and managing the marketing technology stack, overseeing customer marketing data, leading program management, and providing analytics and insights to enhance marketing impact. The ideal candidate will embody Lumen's cultural values, collaborate across teams, and possess a deep understanding of marketing operations and technology.

Responsibilities

• Oversee Lumen's Customer Marketing Data Platform and Marketing Data, Analytics and Insights team to build a robust, metric-based marketing performance engine.
• Supervise the Marketing Technology team, providing executive leadership and strategic direction.
• Partner closely with the SVP of Sales Enablement & Operations to ensure a unified approach to commercial technology.
• Manage the Marketing Program Management function across all campaigns and creative deliverables.
• Collaborate with various VPs to deliver effective marketing program management and analytics services.
• Head strategic planning for Marketing, aligning goals with overall business objectives.
• Facilitate the adjustment of Marketing KPIs to assess performance and adjust strategies as needed.
• Lead, mentor, and develop a high-performing marketing operations team.

Requirements

• Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.
• 15+ years of experience in marketing operations, analytics, or a related field, with at least 5-7 years in a leadership role.
• Strong expertise in building and leading data analytics, reporting, and performance metrics.
• Proven experience managing a B2B enterprise marketing technology stack, specifically Adobe Marketing Cloud solutions.
• Exceptional analytical skills to translate complex data into actionable insights.
• Experience testing and deploying AI to improve marketing productivity.
• Excellent leadership and team management skills.
• Strong communication and collaboration abilities.

Nice-to-haves

• Experience in budget management and resource allocation.

Benefits

• Health insurance
• Life insurance
• Voluntary lifestyle benefits
• Short-term incentives or sales compensation
• Long-term incentive eligibility for director and VP positions