VP, Marketing Operations

$145,000 - $175,000/Yr

Bmg-Intl - Los Angeles, CA

Full-time - Executive

Los Angeles, CA

Accommodation

About the position

The Vice President of Marketing Operations at BMG will be instrumental in establishing a global infrastructure that supports audience development, CRM, and advertising strategies. This role involves designing and implementing technology solutions, overseeing the global advertising team, and ensuring compliance with data privacy regulations while driving innovation and operational efficiency in marketing efforts.

Responsibilities

• Lead the design and implementation of the global infrastructure for audience technology and CRM.
• Identify and partner with external vendors to source best-in-class technology solutions that scale globally.
• Develop advanced attribution models and integrate tools that provide granular insights into campaign performance, optimizing customer journeys and maximizing ROI.
• Implement and optimize CRM and audience technology systems, ensuring they are scalable, intuitive, and drive data-driven engagement across global markets.
• Lead the global advertising team, ensuring a forward-thinking approach in digital media strategy, while effectively managing resources to achieve high-impact campaigns.
• Oversee advertising initiatives, ensuring optimal targeting and real-time ad delivery across various digital platforms to drive media efficiency.
• Ensure all data collection and processing adhere to GDPR and other global data privacy regulations, incorporating user consent and data protection protocols seamlessly into operations.
• Build and mentor a high-performing team, empowering them to think creatively and push the boundaries of what's possible in audience development, CRM, and advertising.
• Continuously evaluate and adopt emerging technologies, such as AI, to enhance audience engagement, personalization, and marketing performance.
• Lead and optimize comprehensive email and SMS marketing campaigns by implementing personalization, segmentation, and automation strategies.

Requirements

• Extensive experience in designing, sourcing, and implementing CRM, audience development, and attribution infrastructure.
• Proven experience managing marketing technologies at a global scale.
• In-depth knowledge of GDPR and global data privacy regulations.
• Proficiency in API integration, CRM systems, attribution models, and marketing technology stacks.
• Drive media performance by closely monitoring MROI and optimizing CPM across all campaigns.
• Ability to develop long-term strategies for audience engagement, CRM, and advertising.
• Passion for identifying and adopting innovative technologies.
• Demonstrated strong leadership abilities with a proven track record of successfully building and scaling teams.
• Ability to work closely with creative teams to ensure campaign messaging aligns with marketing strategy.

Nice-to-haves

• Experience in leveraging AI-based ad solutions to drive personalized, real-time optimizations.
• Experience in mapping customer journeys and touchpoints to optimize CRM efforts.
• Established relationships with key advertising stakeholders in the music and entertainment industries.

Benefits

• Hybrid work setup: 3 days in office, 2 days remote.
• Comprehensive medical, dental, and vision coverage.
• 401(k) match of up to 6% after the first year.
• Flexible time off policy.
• Commuter benefits program.
• Fitness reimbursement program and wellness incentives.
• 24/7 Employee Assistance Program.
• Summer Fridays.
• Development opportunities, including mentorship programs and LinkedIn Learning.