VP, Marketing Operations

$145,000 - $175,000/Yr

Bmg Rights Management (France) Sarl - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Motion Picture and Sound Recording Industries

About the position

As the Vice President of Marketing Operations at BMG Rights Management, you will be instrumental in developing the global infrastructure that supports audience development, CRM, and advertising strategies. This role involves overseeing the global advertising team, ensuring compliance with global privacy regulations, and driving innovation and operational efficiency across marketing platforms.

Responsibilities

• Lead the design and implementation of the global infrastructure for audience technology and CRM.
• Identify and partner with external vendors to source best-in-class technology solutions that scale globally.
• Develop advanced attribution models and integrate tools that provide granular insights into campaign performance, optimizing customer journeys and maximizing ROI.
• Implement and optimize CRM and audience technology systems, ensuring they are scalable, intuitive, and drive data-driven engagement across global markets.
• Lead the global advertising team, ensuring a forward-thinking approach in digital media strategy, while effectively managing resources to achieve high-impact campaigns.
• Oversee advertising initiatives, ensuring optimal targeting and real-time ad delivery across various digital platforms to drive media efficiency.
• Ensure all data collection and processing adhere to GDPR and other global data privacy regulations, incorporating user consent and data protection protocols seamlessly into operations.
• Build and mentor a high-performing team, empowering them to think creatively and push the boundaries of what's possible in audience development, CRM, and advertising.
• Continuously evaluate and adopt emerging technologies, such as AI, to enhance audience engagement, personalization, and marketing performance.
• Lead and optimize comprehensive email and SMS marketing campaigns by implementing personalization, segmentation, and automation strategies.

Requirements

• Extensive experience in designing, sourcing, and implementing CRM, audience development, and attribution infrastructure.
• Proven experience managing marketing technologies at a global scale.
• In-depth knowledge of GDPR and global data privacy regulations.
• Ability to work with business affairs, marketing, sales, and international markets.
• Proficiency in API integration, CRM systems, attribution models, and marketing technology stacks.
• Experience managing audience data capture and advertising platforms.
• Drive media performance by closely monitoring MROI and optimizing CPM across all campaigns.
• Ability to develop long-term strategies for audience engagement, CRM, and advertising.
• Passion for identifying and adopting innovative technologies.
• Demonstrated strong leadership abilities.

Nice-to-haves

• Experience in leveraging AI-based ad solutions to drive personalized, real-time optimizations.
• Experience in mapping customer journeys and touchpoints to better optimize CRM efforts.
• Established relationships with key advertising stakeholders and decision-makers within the music and entertainment industries.

Benefits

• Wellness program
• Commuter assistance
• Health insurance
• Dental insurance
• Employee assistance program
• Vision insurance
• 401(k) matching
• Gym membership