VP Marketing Operations

$167,580 - $223,440/Yr

Lumen Technologies - Richmond, VA

Full-time - Senior

Richmond, VA

Telecommunications

About the position

The Vice President of Marketing Operations at Lumen is responsible for delivering effective and efficient operations within the marketing function. This role involves innovating and managing the marketing technology stack, overseeing customer marketing data, leading program management, and providing analytics and insights to enhance marketing impact. The VP will collaborate with various departments to ensure alignment with business objectives and foster a culture of continuous improvement.

Responsibilities

• Oversee Lumen's Customer Marketing Data Platform and Marketing Data, Analytics and Insights team to build a robust, metric-based marketing performance engine.
• Supervise the Marketing Technology team, providing executive leadership and strategic direction.
• Partner closely with the SVP of Sales Enablement & Operations to ensure a cohesive approach to the commercial technology stack.
• Manage the Marketing Program Management function across all campaigns and creative deliverables.
• Collaborate with other VPs to deliver effective marketing program management and analytics services.
• Head strategic planning for Marketing, defining marketing impact goals and aligning with business objectives.
• Facilitate the adjustment of Marketing KPIs to better assess performance and adjust strategies as needed.
• Lead, mentor, and develop a high-performing marketing operations team.

Requirements

• Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.
• 15+ years of experience in marketing operations, analytics, or a related field, with at least 5-7 years in a leadership role.
• Strong expertise in building and leading with data analytics, reporting, and performance metrics.
• Proven experience managing a comprehensive B2B enterprise marketing technology stack, specifically Adobe Marketing Cloud solutions.
• Exceptional analytical skills with the ability to translate complex data into actionable insights.
• Experience testing and deploying AI to improve marketing productivity.
• Excellent leadership and team management skills.
• Strong communication and collaboration abilities.

Nice-to-haves

• Experience in budget management and resource allocation.

Benefits

• Health insurance
• Life insurance
• Voluntary lifestyle benefits
• Short-term incentives or sales compensation
• Long-term incentive eligibility for Director and VP positions