VP, Marketing Product Manager

$129,840 - $194,760/Yr

Citigroup - New York, NY

Full-time - Mid Level

New York, NY

Credit Intermediation and Related Activities

About the position

The Marketing Product Manager role at Citi is focused on driving digital sales transformation and enhancing customer acquisition strategies within the U.S. Personal Bank. This position is responsible for managing the delivery roadmap of digital sales capabilities, implementing strategic projects, and developing a forward-looking vision for capabilities that enhance client-centricity across various product segments. The role requires collaboration with cross-functional teams to oversee prioritized initiatives and ensure the successful execution of digital marketing strategies.

Responsibilities

• Drive new digital products and strategies to ensure the Digital Sales and Acquisitions scorecards are delivered.
• Collaborate with business partners to determine growth or efficiency opportunities in our acquisition and post login channels that can be improved through digital innovation or new capabilities.
• Strengthen internal knowledge base and awareness across critical support areas.
• Transform operating processes, reporting, and playbook for ongoing management of critical digital channels.
• Bring relevant competitive & industry perspectives, insights and ideas to inform strategic roadmap.
• Inform outer year roadmaps for continued growth for key strategic capabilities.

Requirements

• 6+ years of experience in Financial services or Fintech leading strategy and execution, with demonstrable and measurable results.
• Deep knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, end-to-end horizontal customer journey.
• Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experiences.
• Demonstrated, multi-year experience in an agile, digital product roadmap design, data-driven personalization, digital marketing, and collaboration with and/or direct engineering experience.
• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset and communication skills.
• Experience in delivery of large, complex projects / programs of diverse size in a cross-functional environment.
• Ability to plan and manage a multi-workstream program from inception to delivery providing support, direction or technical expertise to the project team across multiple disciplines and geographies.
• Ability to define scope, timelines and budgets in a clear, concise language in writing and verbally.

Nice-to-haves

• Bachelor's degree required in Business, Marketing or a related field; Master's degree preferred.
• Adobe certified professional preferred.

Benefits

• Medical, dental & vision coverage
• 401(k)
• Life, accident, and disability insurance
• Wellness programs
• Paid time off packages including vacation, sick leave, and paid holidays