VP Marketing Technology Digital Operations Manager

Wintrust Financial Corporation - Rosemont, IL

Full-time - Mid Level

Rosemont, IL

Credit Intermediation and Related Activities

About the position

The Marketing Technology Digital Operations Manager serves as a subject matter expert in marketing automation and website authoring operations to support multiple business areas, primarily Corporate Marketing. This role is accountable for the day-to-day operations of the Adobe Campaign Classic marketing automation platform, creating marketing automation campaigns, and supporting the continued enhancement of the platform. Additionally, the manager will oversee website updates and operations for Wintrust's 80+ different websites leveraging Adobe Experience Manager, focusing on content authoring and management of the Content Authoring team. Collaboration with the Website Software Engineering Manager and their teams is essential to develop and manage a roadmap for Application Development, although traditional development work falls outside the scope of this role. The Marketing Technology Digital Operations Manager will work closely with team members, business resources, and stakeholders across the enterprise to support digital marketing efforts. This position requires maintaining in-depth knowledge of business operations, strategies, information requirements, and priorities to build positive partnerships across the client enterprise. The manager will drive initial customer needs analyses, ensure customer requests align with IT's technical direction, prioritize needs enterprise-wide, and participate in the development of annual and long-term system plans. Proactively identifying opportunities to apply technologies to business processes is a key responsibility. The manager will inform and advise customers on information systems technologies, their functionalities, benefits, risks, and implementation requirements. This includes facilitating priority setting and brokering contracts on behalf of customers. The role demands developing and maintaining credibility and effective working relations with both customer management and IT personnel, demonstrating an understanding of business problems, IT strategies, issues, and priorities. Forward-thinking individuals who seek opportunities to apply technology to improve business processes within strategic system goals are ideal for this position.

Responsibilities

• Support Corporate Marketing and Marketing areas across other lines of business through the creation and deployment of multichannel marketing content authoring campaigns, ad hoc emails, tracking of delivery metrics, enhancement of Adobe Experience Manager capabilities, and monitoring of daily operational responsibilities related to the application.
• Support Corporate Marketing and Marketing areas across other lines of business through the creation and deployment of multichannel marketing automation campaigns, ad hoc emails, tracking of delivery metrics, enhancement of Adobe Campaign Classic capabilities, and monitoring of daily operational responsibilities related to the application.
• Own and manage the Consent Management Platform, OneTrust to facilitate opt-in, opt-outs and consent tracking throughout the Marketing Digital Operation team.
• Work closely with IT business partners, Program Managers, Business Analysts, and Content Authors to act as the subject matter expert for the Adobe Experience Manager and Campaign Classic platforms, making informed decisions based on best practices, and provide efficient solutions to meet the business need.
• Provide leadership, training, and guidance to junior resources, including offshore marketing content authoring and marketing automation resources to ensure operational excellence in marketing automation, content authoring and digital marketing operations.
• Direct complex projects and is responsible for implementation and execution of project and performance criteria and maintaining full knowledge of all phases of business-specific technology implementations.
• Facilitate development of cross-LOB solutions that combine knowledge of particular business processes and issues, general technological options, and process facilitation techniques.

Requirements

• 5-10 years of relevant experience with an emphasis on content authoring, marketing automation, creation of complex multichannel marketing automation and content authoring campaigns, digital marketing best practices, marketing strategy, campaign testing, application and data maintenance, configuration, and support.
• At least 5-7 years of leadership experience in management and execution of large-scale development projects (or co-management with IT or business unit/corporate department).
• Strong teamwork and interpersonal skills and ability to communicate with all management levels and strong written communications skills, including technical writing.
• Ability to solve problems involving remote and elusive symptoms often spanning multiple environments in a business area.
• Significant experience and knowledge in new computing architectures and implementation of networked computing structures; experience with Web architectures and platforms development and implementation is generally required.

Benefits

• Medical Insurance
• Dental
• Vision
• Life insurance
• Accidental death and dismemberment
• Short-term and long-term Disability Insurance
• Parental Leave
• Employee Assistance Program (EAP)
• Traditional and Roth 401(k) with company match
• Flexible Spending Account (FSA)
• Employee Stock Purchase Plan at 5% discount
• Critical Illness Insurance
• Accident Insurance
• Transportation and Commuting Benefits
• Banking Benefits
• Pet Insurance