VP Marketing

About the position

The Vice President of Marketing at EssilorLuxottica is responsible for leading the marketing strategies for the Retail Licensed Brands organization, which includes Target Optical and Pearle Vision. This role focuses on both short-term and long-term financial planning, requiring the development and execution of comprehensive marketing initiatives to enhance brand positioning and drive sales across various channels. The VP will act as a spokesperson for the brands, influencing stakeholders and ensuring alignment with the company's vision and values.

Responsibilities

• Lead the development and execution of marketing activities to support brand strategy.
• Implement initiatives to increase traffic, conversion rates, average transaction value, and sales.
• Oversee brand communications to foster positive perceptions among associates and partners.
• Communicate marketing priorities and progress to functional leaders to align with brand goals.
• Influence communication strategies between ecommerce and retail to enhance consumer campaigns.
• Manage the overall marketing budget and ensure accountability for marketing investments.
• Conduct competitive market analysis and consumer trend research to identify opportunities.
• Develop partnerships with external stakeholders, including Target Corporation, to create effective marketing strategies.
• Collaborate with internal stakeholders across various Centers of Excellence.

Requirements

• 15+ years of professional experience in marketing or related fields.
• Bachelor's degree in Marketing, Merchandising, or a related field.
• Ability to combine strategic vision with tactical execution.
• Knowledgeable in all phases of marketing techniques and processes.
• Demonstrated ability to lead and empower teams.

Benefits

• Employee discount
• Health insurance
• Paid time off