VP OF COMMUNICATIONS AND MARKETING

Friends Of Acadia - Bar Harbor, ME

Full-time - Senior

Bar Harbor, ME

Museums, Historical Sites, and Similar Institutions

About the position

The Vice President of Communications and Marketing at Friends of Acadia is responsible for overseeing the organization's communications and marketing efforts. This role includes managing the Friends of Acadia brand, public relations, advocacy communication, and campaign promotions. The Vice President will develop and execute a strategic communications engagement plan, lead a high-impact communications team, and collaborate closely with Acadia National Park on outreach plans. This position is integral to achieving the organization's mission and fostering a positive work environment.

Responsibilities

• Lead the implementation of FOA's strategic communications and engagement plan.
• Develop and implement outreach strategies to engage a broad audience in Friends of Acadia's mission.
• Serve as an advisor to the management team on brand image and public presence.
• Work closely with Acadia National Park to develop communications and outreach plans.
• Oversee Friends of Acadia's brand and ensure brand continuity and consistency.
• Create and execute marketing plans and public relations strategies to enhance relationships with stakeholders.
• Collaborate with the management team to position Friends of Acadia as a national thought leader.
• Oversee all aspects of the Friends of Acadia communications and marketing program.
• Serve as the primary strategist for Friends of Acadia's impact communications strategy.
• Develop and execute a media strategy and manage media relations.
• Support the creation and promotion of community events.

Requirements

• Bachelor's degree in journalism, communications, marketing, or a related field (advanced degree preferred).
• A minimum of 10 years of experience in a communications or marketing management role.
• Five to seven years of demonstrated leadership and management experience.
• Exceptional written, verbal, interpersonal, and presentation skills.
• Extensive successful writing and editing experience with digital and print media.
• Experience developing and implementing strategic communications and marketing plans.
• Demonstrated experience in developing brand strategies and overseeing public presence.
• Proven ability to build relationships with media outlets.
• Five to ten years of experience hiring and mentoring a communications team.
• Experience developing and managing budgets.

Nice-to-haves

• Experience in a nonprofit or conservation organization.
• Familiarity with Acadia National Park and its mission.
• Knowledge of current branding, marketing, and communications trends.

Benefits

• Health insurance
• Paid holidays
• Professional development opportunities
• Flexible scheduling