Unclassified - Austin, TX
posted 2 months ago
Full-time - Executive
Austin, TX
About the position
The VP of Digital Marketing/Demand Generation at selfpublishing.com is a pivotal role responsible for driving the company's economic engine by increasing Qualified Appointments (Qapps) and revenue while reducing customer acquisition costs (CAC). This position involves managing growth channels and leading a marketing team to innovate and optimize marketing strategies based on data-driven decisions. The ultimate goal is to scale the company's marketing efforts effectively and efficiently, ensuring sustainable growth.
Responsibilities
- Drive the growth of Qualified Appointments (Qapps) and revenue.
- Manage and optimize growth channels to reduce customer acquisition costs (CAC).
- Lead and mentor the marketing and demand generation team.
- Focus on scaling paid acquisition channels past $10M/year.
- Implement rigorous testing and data analysis to inform marketing decisions.
- Prune ineffective channels and campaigns while fostering a culture of innovation.
Requirements
- Experience running marketing for a company with at least $20M in annual revenue.
- Proven ability to create and grow multiple marketing channels.
- Strong leadership skills with experience managing a marketing team.
- Hands-on experience in building and maintaining marketing campaigns and automated systems.
- Solid understanding of copywriting and its application in marketing.
Nice-to-haves
- Experience with Facebook, Instagram, Google, YouTube, and LinkedIn advertising.
- A passion for marketing and a visionary approach to online marketing strategies.
Benefits
- Competitive salary
- Performance bonuses
- Flexible work environment
- Opportunities for professional development
