VP of Digital Marketing/Demand Generation

Unclassified - Austin, TX

Full-time - Executive

Austin, TX

About the position

The VP of Digital Marketing/Demand Generation at selfpublishing.com is a pivotal role responsible for driving the company's economic engine by increasing Qualified Appointments (Qapps) and revenue while reducing customer acquisition costs (CAC). This position involves managing growth channels and leading a marketing team to innovate and optimize marketing strategies based on data-driven decisions. The ultimate goal is to scale the company's marketing efforts effectively and efficiently, ensuring sustainable growth.

Responsibilities

• Drive the growth of Qualified Appointments (Qapps) and revenue.
• Manage and optimize growth channels to reduce customer acquisition costs (CAC).
• Lead and mentor the marketing and demand generation team.
• Focus on scaling paid acquisition channels past $10M/year.
• Implement rigorous testing and data analysis to inform marketing decisions.
• Prune ineffective channels and campaigns while fostering a culture of innovation.

Requirements

• Experience running marketing for a company with at least $20M in annual revenue.
• Proven ability to create and grow multiple marketing channels.
• Strong leadership skills with experience managing a marketing team.
• Hands-on experience in building and maintaining marketing campaigns and automated systems.
• Solid understanding of copywriting and its application in marketing.

Nice-to-haves

• Experience with Facebook, Instagram, Google, YouTube, and LinkedIn advertising.
• A passion for marketing and a visionary approach to online marketing strategies.

Benefits

• Competitive salary
• Performance bonuses
• Flexible work environment
• Opportunities for professional development