VP of Marketing & Customer Experience

Aion Management - Philadelphia, PA

Full-time - Senior

Philadelphia, PA

Real Estate

About the position

As the Vice President of Marketing and Customer Experience at AION Management LLC, you will play a pivotal role in leading the sales and marketing team to enhance the company's market presence and drive growth. This position requires a strategic thinker who can oversee lead generation, brand presentation across various platforms, including social media and websites, and manage public relations within the Property Management division. You will be responsible for shaping innovative marketing strategies, supervising corporate sales and marketing teams, and ensuring consistent branding across all channels. Your role will also involve developing, maintaining, and enhancing strategic marketing initiatives both externally and internally. In this capacity, you will oversee all marketing and sales activities, which include lead generation, presentations, contract negotiation, and brand presentation. You will manage the corporate brand strategy from initiation to launch, develop and execute comprehensive marketing strategies aimed at driving brand awareness, customer acquisition, and revenue growth. Staying abreast of the latest technology and trends in the industry, as well as monitoring competitors' activities, will be crucial to your success. You will supervise corporate sales and marketing personnel, coordinate the completion of RFPs, negotiate contracts, and oversee market research to analyze effectiveness and track competitors. Collaboration will be key in this role, as you will work closely with the Training Department and Property Operations to address sales training needs for site teams. Utilizing CRMs to track and analyze critical data, manage sales cycle time, and develop key performance indicators for sales performance evaluation will be part of your responsibilities. You will provide performance feedback and coaching to the sales team, conduct sales meetings, and distribute company sales goals to regional levels. Additionally, you will lead the planning and development of marketing materials, oversee social media and online advertising campaigns, and ensure consistent messaging and branding across all platforms. Your role will also involve managing corporate and property marketing expenditures and developing KPIs to report on the results of marketing efforts to the Management Company team.

Responsibilities

• Oversee all marketing and sales activities, including lead generation, presentations, contract negotiation, and brand presentation.
• Manage corporate brand strategy from initiation to launch.
• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Maintain awareness of the newest technology and trends in the industry, and competitor's activities.
• Supervise corporate sales and marketing personnel.
• Coordinate completion of RFPs, negotiate contracts, and oversee market research to analyze effectiveness and track competitors.
• Collaborate with the Training Dept. and Property Operations on all sales training and patterns of need for the site teams.
• Utilize CRMs to track and analyze critical data, manage sales cycle time, and develop key performance indicators for sales performance evaluation.
• Provide performance feedback and coaching to the sales team, conduct sales meetings, and distribute company sales goals to regional levels.
• Review shopping reports, identify needs, and work with Property Ops and Training to address gaps.
• Lead the planning and development of marketing materials, oversee social media and online advertising campaigns, and ensure consistent messaging and branding.
• Collaborate with operational leaders for regional and company-wide marketing initiatives and monitor and manage online reputation across platforms.
• Ensure site marketing teams perform regular site visits, stay informed about market trends, and attend industry education conferences.
• Manage corporate and property marketing expenditures.
• Develop KPIs and provide relevant reporting to the Management Company team on results of marketing effort.
• Manage public relations efforts for the Management Company, including developing and maintaining a market presence for AION, as well as working on crisis management.

Requirements

• 10+ years of sales and marketing management experience, with 5+ years in sales.
• Expertise in designing and implementing sales processes and systems, preferably with property management experience.
• Interest and experience in identifying, vetting and implementing new marketing technologies.
• Strong interpersonal skills, ability to lead and inspire teams, and manage sensitive information with integrity.
• Ability to clearly articulate and drive excellence through impact.
• Proficiency in MS Office Suite and willingness to learn new programs.
• Ability to remain seated for prolonged periods, travel up to 50% of the time, and lift up to fifteen pounds as needed.
• Prior experience in management and strategic operations, with previous experience in property management required.
• Demonstrated problem-solving, negotiation, and presentation skills, with the ability to prioritize and manage competing priorities effectively.
• Analytical skills with previous experience developing strategic marketing plans.