VP, Paid Social

$180,000 - $190,000/Yr

Mediabrands Worldwide - New York, NY

Full-time - Senior

New York, NY

5,001-10,000 employees

About the position

As the VP of Paid Social at Kinesso, you will oversee digital performance channels and activation teams, focusing on strategic vision and growth plans for the Paid Social channel. Your role involves driving efficiency in acquisition marketing efforts and ensuring the health of brand campaigns. You will be responsible for revenue growth, team development, and innovative approaches to social marketing, while maintaining high-quality project delivery for client initiatives.

Responsibilities

• Partner with SVP to find and deploy relevant organic growth opportunities within clients managed
• Establish strategy, account plans and overall direction for digital programs delivering on client goals/KPIs
• Orchestrate strategic workflow with the day-to-day teams to drive high quality execution rooted in best practices
• Own relationships with internal teams and key platform partners to deliver best-in-class solutions
• Promote the best working environment to help boost teamwork, morale and productivity
• Drive growth for direct reports through goal setting, pathing, training, and providing opportunities to expand their skillset
• Own strategic annual plan with clients to build on objectives and provide quarterly assessments and updates
• Support operational needs and serve as an escalation point
• Ownership of scope development and negotiations, financial forecasting, account profitability and team resource management
• Cascades information and empowers the team to action
• Responsible for developing long-term objectives and relationship roadmap with strategic partners
• Keep current with new developments both in the industry and at the agency
• Craft appropriate client strategies, POVs, and thought leadership to elevate the product

Requirements

• Proficient in Facebook, Instagram, X (formerly Twitter), Snap, LinkedIn, Pinterest, TikTok & Reddit
• Superior analytical skills, strategic thinking, communication and presentation skills
• Demonstrated understanding of 3rd party tools, management platforms and analytics suites
• Ability to judge and quantify results of media efforts placed on behalf of clients
• Proven ability to represent company philosophies and expertise to external parties
• Experience in growing, managing and inspiring internal Social teams
• Extensive experience leading Social marketing teams
• Proficient in Microsoft Office
• KINESSO does not require candidates to have a college degree

Nice-to-haves

• 10+ years of experience, including a strong, established history of agency experience
• Continued enthusiasm towards the medium and the desire to constantly educate oneself
• Knowledge of Asana or other project management platforms a plus

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks and Wellness Days
• Competitive salary
• Eligibility for an annual discretionary incentive award