VP, Product Development and Management

Market America - Greensboro, NC

Full-time - Senior

Greensboro, NC

Printing and Related Support Activities

About the position

The Vice President of Product Development and Management at Market America Inc. is a pivotal leadership role responsible for guiding and overseeing the Product Teams, which encompass development, marketing, content, quality control, and scientific aspects, particularly in the health and nutrition sector. This position requires a dynamic leader who can educate, motivate, and lead these teams to achieve the sales and profitability goals established by the business. The VP will serve as the chief project manager, coordinating various efforts to ensure that all product initiatives align with the company's strategic objectives. In this role, the VP will maintain accountability for the projects and objectives of the Product teams, acting as a liaison to enhance the product life cycle across departments. A critical aspect of the position involves analyzing sales data, market trends, and the competitive landscape to identify new product opportunities. The VP will provide detailed reports to the Executive team, illustrating trends, predictions, and relevant strategies that will inform decision-making. Additionally, the VP will lead the Science team in reviewing industry trends related to ingredients and product launches, ensuring that all product information, materials, features, benefits, specifications, and pricing are accurate and aligned with market needs. The VP will collaborate with the Executive Team to determine product strategy, researching and establishing pricing and margins to maximize profits. Oversight of the Content team is also essential to ensure that messaging is correct and consistent. The role requires managing employee relations within and outside the department to foster successful working relationships that achieve the company's goals and objectives. The VP will also lead the Science division to ensure proper support for product advancement and that product statements are scientifically valid. Furthermore, the VP will oversee the Quality Control Department to address any necessary information such as label reviews, vendor issues, and manufacturing changes, all while complying with company policies and procedures. This position may also involve performing other duties as needed to support the smooth operation of Market America.

Responsibilities

• Educate, motivate, and lead the Product Teams in development, marketing, content, quality control, and science.
• Act as chief project manager for all product efforts to meet sales and profitability goals.
• Maintain accountability for the projects and objectives of the Product teams.
• Promote and enhance the product life cycle between departments.
• Analyze sales data, market trends, and competitive landscape to identify product opportunities.
• Provide detailed reports to the Executive team illustrating trends, predictions, and strategies.
• Lead the Science team to review industry trends for ingredients and product launches.
• Approve final product information, materials, features, benefits, specifications, and pricing for accuracy.
• Collaborate on overall product plan to maximize sales and profitability.
• Work with the Executive Team to determine product strategy.
• Research and establish pricing and margins to maximize profits.
• Oversee Content to ensure correct messaging and consistency.
• Manage employee relations to develop successful working relationships.
• Lead the Science division to ensure proper support for product advancement.
• Oversee the Quality Control Department for label reviews and vendor issues.
• Comply with company policies and procedures.

Requirements

• Bachelor's degree in business, marketing, or equivalent disciplines.
• Minimum of seven (7) years of progressive management experience.
• Demonstrated experience in consumer marketing and product development.
• Ability to organize and coordinate multiple projects simultaneously.
• Knowledge and experience in health and nutrition.
• Proficient in MS Office programs: Word, Excel, PowerPoint, and Outlook.
• High energy level and ability to perform multifaceted strategic projects alongside day-to-day activities.
• Strong communication skills with diverse personalities; tactful, mature, and flexible.
• Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail.
• Participative management style and advocate of team concepts.
• Results and people-oriented with good judgment.

Nice-to-haves

• Experience in the health and nutrition industry.
• Familiarity with quality control processes.
• Experience in managing diverse teams.