Fiserv - Berkeley Heights, NJ
posted about 2 months ago
The VP of Product Marketing & Sales Enablement at Fiserv plays a pivotal role in shaping and executing marketing strategies specifically designed for the Money Network business. This position is crucial in simplifying the payments process and optimizing costs for clients through 100% electronic payment delivery. Fiserv's extensive portfolio of solutions enables businesses to transition from paper checks, supporting over 2.9 million cardholders who transact more than $20 billion annually. In this role, the VP will lead the strategic development and execution of integrated marketing plans that align with the company's overarching business objectives and growth strategies across government, corporate, and consumer segments. The individual will strategically monitor and analyze sales channel performance to identify optimization opportunities and devise initiatives that drive revenue growth and enhance market penetration. The VP will spearhead innovative demand generation strategies through data-driven marketing campaigns aimed at customer acquisition, engagement, and retention within the Money Network segment. Additionally, the role involves developing and executing strategic cardholder campaigns that optimize spending behaviors through lifecycle marketing strategies, contributing to long-term customer loyalty and revenue generation. The VP will also be responsible for creating high-impact sales and marketing materials that effectively communicate unique product value propositions to target audiences, ensuring alignment with strategic business goals. Furthermore, overseeing the development and design of Cardholder Agreements and other collateral will be essential, ensuring compliance while enhancing brand credibility and market positioning. Establishing and enforcing comprehensive branding standards will be critical to maintaining a consistent and impactful brand presence across all marketing materials and communications.