VP, Product Marketing

$210,000 - $240,000/Yr

Qualys - Foster City, CA

Full-time - Senior

Foster City, CA

Professional, Scientific, and Technical Services

About the position

The Vice President of Product Marketing at Qualys will play a pivotal role in driving the company's growth by enhancing product positioning and go-to-market strategies. This leader will be responsible for articulating the value of the Qualys Platform, ensuring consistent messaging across product lines, and collaborating closely with various teams to support demand generation and sales efforts. The role requires a deep understanding of the security industry and the ability to anticipate market trends to guide product messaging effectively.

Responsibilities

• Drive product and solution positioning, messaging, and GTM strategies for the full platform and individual product lines.
• Ensure consistency in messaging across product lines and Product Managers.
• Lead content development to articulate the benefits of our product and ensure message alignment throughout all customer touchpoints.
• Drive content marketing strategy along with the Content Marketing team, resulting in valuable content at each stage of the customer journey.
• Define and champion GTM campaign messaging to be executed by Marketing.
• Ensure consistency and quality of customer-facing sales content.
• Work with Digital Marketing to drive content for SEO improvement.
• Identify market trends and customer needs.
• Improve the product launch process and strategy, collaborating with product management, marketing, and sales.
• Establish strategies to drive retention, upsell, and cross-sell for the product portfolio.
• Strategize and conduct competitive analysis to help identify new marketing opportunities.
• Define target markets, products, and customers, including business plans and entry strategy.
• Speak and present both internally and externally to promote our story and products.
• Establish and implement short and long-range departmental goals, objectives, budgets, policies, and operating procedures.
• Create positive relations with partners and sales channels.
• Recruit, motivate, and manage product marketing staff.

Requirements

• 15+ years of product marketing or related experience, including 4+ years in a leadership role of a product marketing team.
• 5+ years in enterprise security software market sectors.
• 3+ years of B2B SaaS experience.
• Ability to thrive in a fast-paced, 'get it done' entrepreneurial environment.
• Works well in a collaborative environment.
• High attention to detail with the ability to remain organized and multi-task.
• Strong written, verbal, editing, and presentation skills.
• Highly collaborative with a deep sense of ownership and accountability.
• Easily builds business partnerships and inspires team members.
• A hungry, infectious personality with determination.

Benefits

• Annual Salary Guidelines: $210,000 - $240,000