VP, Product Marketing

Nintex Global Limited - Bellevue, WA

Full-time - Executive

Bellevue, WA

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

As the Vice President of Product Marketing at Nintex, you will be responsible for defining and executing the go-to-market (GTM) strategy for the company's products. This role involves leading a team focused on product positioning, messaging, market research, and targeted GTM plays that align with customer needs and business growth objectives. The ideal candidate will be a strategic thinker with a strong storytelling ability and a proven track record in building and scaling product marketing organizations.

Responsibilities

• Develop and execute comprehensive go-to-market strategies that drive new logo and expansion bookings.
• Identify and prioritize target markets, segments, and personas for effective product positioning.
• Collaborate with cross-functional teams to align product positioning and messaging with market demand.
• Identify and remove obstacles to achieving revenue growth objectives.
• Define and communicate clear product value propositions and messaging that resonate with target audiences.
• Develop compelling content for marketing campaigns and sales collateral to support product launches.
• Establish feedback loops between sales and product teams to refine positioning and messaging.
• Partner with sales enablement to develop materials and resources to achieve revenue goals.
• Manage the product launch process to ensure alignment across sales, service, and customer success teams.
• Design, build, and lead a high-performing product marketing organization.
• Develop and manage a strategic roadmap for the product marketing team.
• Set performance goals, monitor team performance, and provide ongoing coaching and feedback.
• Establish key performance indicators to measure the effectiveness of product marketing initiatives.
• Analyze and report on the performance of product marketing led GTM plays and strategies.

Requirements

• 7+ years of experience in a leadership role, with at least 3 years at a VP level.
• Proven track record of developing and executing successful go-to-market strategies for complex software products.
• Excellent leadership skills with experience managing high-performing teams.
• Exceptional communication, presentation, and storytelling skills.
• Strong analytical and strategic thinking skills using a data-driven approach.
• Self-starter with the ability to work in a fast-paced environment.
• Bachelor's degree in marketing, business, or a related field; MBA or advanced degree is a plus.

Nice-to-haves

• Experience in the software industry, particularly with mid-sized companies.
• Familiarity with product usage and customer analytics.

Benefits

• Global Gratitude and Recharge Days
• Flexible, paid time off policy
• Employee wellness programs and counseling resources
• Meaningful peer recognition and awards
• Paid parental leave
• Invention/patenting assistance
• Community impact, paid volunteer time, and opportunities
• Intercultural learning and celebration
• Multiple tools for learning and growth