VP, Product Marketing

$270,000 - $290,000/Yr

Automation Anywhere - San Jose, CA

Full-time - Senior

Remote - San Jose, CA

Professional, Scientific, and Technical Services

About the position

The VP of Product Marketing at Automation Anywhere will lead the global product marketing strategy, focusing on positioning and go-to-market efforts for AI-powered process automation solutions. This strategic role requires collaboration across various teams to enhance product awareness, drive demand, and ensure successful product launches, while fostering a culture of innovation and excellence within the marketing team.

Responsibilities

• Provide leadership, mentorship, and guidance to a team of product marketers, fostering a culture of collaboration, innovation, and excellence.
• Develop and execute comprehensive product marketing strategies to drive awareness, demand, and adoption of products.
• Collaborate closely with product management, sales, marketing, and other cross-functional teams to define product positioning, messaging, and competitive differentiation.
• Lead market research initiatives to identify customer needs, market trends, and competitive insights to inform product roadmap and go-to-market strategies.
• Develop high-impact marketing collateral, including sales enablement materials, battle cards, product pitch materials, demos, website content, and thought leadership content.
• Drive the creation of compelling content assets such as datasheets, product videos, and blog posts to educate and engage prospects and customers.
• Partner with the demand generation and campaigns teams to develop integrated marketing campaigns that drive lead generation and accelerate pipeline growth.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.

Requirements

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 10+ years of experience in product marketing, with at least 5 years in leadership roles.
• Proven track record of successfully bringing software products to market, preferably in the automation or AI domain.
• Deep understanding of enterprise software markets, buyer personas, and purchasing dynamics.

Nice-to-haves

• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent communication skills with the ability to articulate complex concepts clearly and concisely.
• Demonstrated leadership capabilities with experience leading and developing high-performing teams.
• Creative thinker with a deep curiosity and a passion for innovation that drives business growth.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Benefits

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• 4 company 'Achievement' days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave