VP, Talent Brand Marketing

$248,100 - $421,900/Yr

ServiceNow - New York, NY

Full-time - Senior

New York, NY

Professional, Scientific, and Technical Services

About the position

The VP of Talent Brand Marketing at ServiceNow is a strategic leadership role focused on enhancing the company's employer brand and talent acquisition efforts. This position involves developing and executing comprehensive marketing strategies that align with the company's vision and values, aimed at attracting and retaining top talent while promoting the company's purpose and reputation. The role requires collaboration with senior leadership across various departments to communicate the unique employee value proposition and engage with both internal and external stakeholders.

Responsibilities

• Develop and execute integrated marketing strategies that align with the company's overall vision, mission, and values.
• Define and communicate the employer value proposition (EVP) to attract, engage, and retain top talent.
• Collaborate with the recruitment team to create innovative marketing campaigns that drive candidate engagement.
• Oversee the creation and distribution of compelling creative content across various channels.
• Establish and monitor key performance indicators (KPIs) to measure the effectiveness of employer brand initiatives.
• Build, lead, and mentor a high-performing team of employer brand marketing professionals.
• Develop relationships with industry influencers and external partners to enhance the company's employer brand presence.
• Collaborate with HR and internal teams to ensure alignment between the employer brand and employee experience.

Requirements

• Bachelor's degree in marketing, communications, business administration, or a related field; MBA or advanced degree preferred.
• 12+ years of experience in brand marketing, employer branding, talent marketing, or related fields, with a minimum of 5 years in a senior leadership role.
• Proven track record of successfully developing and executing brand strategies and campaigns.
• Strong understanding of talent acquisition processes and best practices in recruitment marketing.
• Exceptional communication, storytelling, and presentation skills.
• Ability to think strategically and execute effectively in a fast-paced environment.
• Expertise with digital marketing, social media, and analytics tools.
• Demonstrated leadership abilities and experience managing high-performing teams.

Nice-to-haves

• Experience in non-profit organizations or community building.
• Familiarity with global talent marketing strategies.

Benefits

• 401(k) matching
• Employee stock purchase plan
• Family leave
• Flexible spending account
• Health insurance