Web and Digital & Interactive Media Specialist II (Annual Giving Coordinator)

Tennessee Tech University - Cookeville, TN

Full-time - Entry Level

Cookeville, TN

Educational Services

About the position

The Web and Digital & Interactive Media Specialist II (Annual Giving Coordinator) at Tennessee Tech University is responsible for generating annual fund support through the development and implementation of a strategic annual giving solicitation plan and calendar. This role involves collaboration with various stakeholders to enhance the university's fundraising efforts and manage multiple giving initiatives.

Responsibilities

• Plan, develop, implement, and grow an annual giving program in collaboration with the Director of the Crawford Alumni Center.
• Communicate the annual giving plan with the Advancement Division and Alumni Association Board of Directors.
• Create and maintain an annual giving schedule that includes direct mail, crowdfunding, online giving, and potential phone-a-thon campaigns.
• Utilize annual giving tools to inform, engage, and solicit current, lapsed, and prospective donors.
• Monitor, report, and analyze outcomes of annual giving initiatives.
• Analyze metrics of each annual giving appeal to determine strategies for increasing giving.
• Create retention and pipeline strategies for leadership annual giving and major giving.
• Manage all annual giving initiatives including holiday appeals and departmental requests.
• Manage philanthropic commerce initiatives and Giving Societies such as the President's Club.
• Coordinate, prepare, and execute annual giving stewardship efforts.
• Manage digital platforms for university-wide crowdfunding campaigns.
• Create a marketing plan for digital and print appeals and initiatives.
• Maintain active written and digital correspondence with all donors.
• Support University Advancement events and initiatives as directed.

Requirements

• Bachelor's degree from an accredited institution.
• Knowledge of fundraising principles and practices.
• Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).
• Excellent written and verbal communication skills.
• Two years of experience in fundraising, higher education, or non-profit work.

Nice-to-haves

• Experience with Raiser's Edge software.
• Knowledge of University Advancement policies and procedures.
• Two years' experience specifically with annual giving.

Benefits

• Accumulation of two vacation days per month.
• One sick leave day per month.
• Thirteen University holidays.
• Medical and life insurance (shared cost with the university).
• Retirement benefits.
• Optional 401k plan.
• Educational benefits.