Web and Mobile Content Specialist

Tential - Vienna, VA

Full-time - Entry Level

Vienna, VA

About the position

The Web and Mobile Content Specialist will assist in developing and maintaining the digital content strategy for web and mobile channels. This role focuses on implementing and monitoring online properties for usability and member engagement, supporting the corporate marketing plan and brand. The specialist will collaborate with various teams to ensure timely and accurate digital content enhancements that align with business needs and improve member experience.

Responsibilities

• Author, QA and publish content within Adobe Experience Manager to support Marketing & Business initiatives.
• Analyze and report content initiative results and make recommendations for future campaigns and projects.
• Collaborate with the User Experience (UX) and Digital teams as content management lead for new feature creation.
• Conduct content audits across channels to support business needs and identify deviations from approved content strategy and recommend corrective action.
• Partner in the create, maintenance, and execution of the digital content calendar.
• Develop/recommend changes to improve usability of digital content, functionality, interactivity, and usability of site(s) to management.
• Serve as expert in Mobile content management, providing training and creating documentation as needed to assist other content contributors.
• Represent Web & Content Strategy team at meetings with business units and other Marketing teams.
• Review all content and digital/online properties to ensure compliance with corporate brand standards, marketing style guides, and legal requirements.
• Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met.
• Work with internal content authors and designers to ensure content meets digital best practices.
• Perform other duties as appropriate.

Requirements

• Bachelor's Degree in a related field or equivalent combination of training, education, and experience.
• Effective verbal and written communications skills.
• Experience in content delivery, management, retrieval systems, and production for high traffic websites (Adobe Experience Manager).
• Experience in translating complex concepts, customer needs, motivations, and behaviors into easy-to-understand interactive experiences and deliverables.
• Experience in using web analytics software (Adobe Analytics).
• Knowledge in interactive usability best practices and concepts.
• Knowledge of interactive design and information architecture related to content strategy.
• Knowledge of SEO strategy as applied to content.
• Maintain current knowledge of digital and online technologies, best practices, trends, issues, editing, and authoring tools.
• Ability to manage multiple priorities independently and/or in a team environment to achieve goals.
• Strong organizational, planning, and time management skills.
• Skill in influencing and building consensus with business partners.
• Skill in navigating multiple screens and PC applications and adapting to new technologies.

Nice-to-haves

• HTML skills, including knowledge of CSS, JavaScript.
• Experience in various content management systems (Adobe Experience Manager preferred).
• Experience working in a demanding, fast-paced, creative environment similar to an advertising agency.