Web and SEO Marketing Manager

$80,940 - $132,975/Yr

Guardian Life - Holmdel, NJ

Full-time - Mid Level

Remote - Holmdel, NJ

11-50 employees

Insurance Carriers and Related Activities

About the position

The Web and SEO Marketing Manager at Guardian Life is responsible for developing and executing a comprehensive digital strategy that enhances the organization's online visibility and user experience. This role focuses on search engine optimization (SEO), website management, and driving brand awareness to achieve business objectives. The ideal candidate will possess strong strategic thinking skills, business acumen, and a commitment to diversity and inclusion, while thriving in a fast-paced environment.

Responsibilities

• Support Guardian web properties and the SEO program to align with business goals and objectives.
• Be a strategic partner in the development and execution of SEO strategies to improve organic search rankings and drive targeted traffic.
• Conduct thorough keyword research, competitive analysis, and on-page optimization to boost website visibility and authority.
• Monitor and report on SEO performance, providing data-driven insights to optimize strategies and achieve better results.
• Align with the business on SEO goals and needs for Retail and Dental Network Recruitment.
• Work with agency partners and content teams to ensure alignment with SEO strategies and brand language.
• Produce and establish a reporting cadence for program awareness.
• Provide strategic planning and execution for digital campaigns on websites, including e-commerce functionality and user experience improvements.
• Collaborate with the creative team to enhance web features and functionality.
• Work closely with product teams to improve website performance and navigation.
• Build reporting dashboards to visualize page performance metrics.
• Recommend web page optimizations based on data and best practices.

Requirements

• Bachelor's degree
• Minimum of 5 years of web and technical SEO experience
• Experience with Google Search Console, Looker Studio, Google Analytics (GA4), and SEO tools (e.g., Ahrefs, SEMrush, Moz)
• Knowledge of HTML, CSS, JS, and site architecture
• Experience with SalesForce Marketing Cloud is a plus
• Experience managing clients in an internal or agency environment
• Ability to work independently and as part of a team in a fast-paced environment
• Strong analytical skills to make optimization decisions based on data
• Excellent verbal and written communication skills
• Experience with MS Office (Excel, Word, PPT)

Nice-to-haves

• Experience auditing e-commerce sites
• Experience with marketing testing and data analysis
• Ability to juggle multiple priorities under pressure
• Demonstrated willingness to 'roll up your sleeves' to get things done

Benefits

• Choice of medical plans with prescription drugs, including coverage for fertility and transgender inclusive benefits
• Dental and vision plans
• Flexible spending, health reimbursement, and health savings accounts
• Company-paid life and disability insurance plus voluntary supplemental coverage
• 401(k) retirement plan with company match and profit-sharing contributions
• Unlimited paid time off plus time off for volunteering and personal holidays
• Paid parental leave and family medical leave policies
• Emotional well-being and mental health resources
• Wellness programs and fitness reimbursement
• Adoption assistance and college planning
• Tuition reimbursement and student loan assistance
• Commuter benefits in select areas