Web and SEO Marketing Manager

$80,940 - $132,975/Yr

Guardian Life - New York, NY

Full-time - Mid Level

Remote - New York, NY

Insurance Carriers and Related Activities

About the position

Guardian is seeking an experienced Web and SEO Marketing Manager to enhance the Guardian Well website, manage Retail SEO, and support Dental provider recruitment. This role is crucial for driving online visibility, brand awareness, and user engagement through effective digital strategies and search engine optimization (SEO). The ideal candidate will possess strong strategic thinking skills, business acumen, and a commitment to diversity and inclusion, while thriving in a fast-paced environment.

Responsibilities

• Support Guardian web properties and the SEO program to align with business goals and objectives.
• Be a strategic partner in the development and execution of SEO strategies to improve organic search rankings and drive targeted traffic.
• Conduct thorough keyword research, competitive analysis, and on-page optimization to boost website visibility and authority.
• Monitor and report on SEO performance, providing data-driven insights to optimize strategies and achieve better results.
• Align with the business on SEO goals and needs for Retail and Dental Network Recruitment.
• Collaborate with agency partners and content teams to ensure SEO articles align with brand programs and campaigns.
• Produce and establish a reporting cadence for team awareness of their programs.
• Review and compile a comprehensive toolset for measuring and reporting on important keywords and consumer needs.
• Provide strategic planning and execution for digital campaigns on websites, including e-commerce functionality and user experience improvements.
• Work with the creative team to design web experiences that reflect brand identity and enhance user experience.
• Enhance website performance, navigation, and responsiveness in collaboration with product teams.
• Connect and align the digital consumer journey across various web properties for a seamless experience.
• Build reporting dashboards to visualize page performance metrics.
• Recommend web page optimizations based on data and best practices.
• Manage segmentation and personalization for campaigns, including strategy, execution, monitoring, and reporting.

Requirements

• Bachelor's degree
• Minimum of 5 years of web and technical SEO experience
• Experience with Google Search Console, Looker Studio, Google Analytics (GA4), and SEO tools (e.g., Ahrefs, SEMrush, Moz)
• Knowledge of HTML, CSS, JS, and site architecture
• Experience auditing e-commerce sites
• Experience with SalesForce Marketing Cloud (preferred)
• Ability to manage clients in an internal or agency environment
• Strong communication skills with an executive presence
• Ability to work independently and as part of a team in a fast-paced environment
• Critical thinking skills for data-driven optimization decisions
• Proficiency in MS Office (Excel, Word, PPT)

Nice-to-haves

• Experience with e-commerce site functionality
• Experience managing clients either internally or in an agency environment
• Experience with SalesForce Marketing Cloud

Benefits

• Health care choice of medical plans with prescription drugs
• Dental plan
• Vision plan
• Flexible spending, health reimbursement, and health savings accounts
• Critical illness insurance
• Life and Disability Insurance
• 401(k) retirement plan with company match
• Unlimited paid time off
• Paid parental leave
• Emotional well-being resources
• Wellness programs
• Adoption assistance
• Tuition reimbursement
• Commuter benefits in select areas